Archive for January, 2008

Ever Heard Of A Member Site?

Sunday, January 13th, 2008 | Marketing with No Comments »

Just how much information do we give away for free?  I have a blog, a newsletter and a special report that are all free to anyone who wants to view them.  This is common amongst the online business world.  It’s a great way to get people interested in your business.  What if you could charge for some of this information?  You CAN!!  There are a lot of businesses setting up membership sites.  This would allow you to charge a nominal fee to all subscribers in order to receive information.  Not to mention you can charge for some online Coaching.  Most member sites have an open forum where all paying subscribers can ask and answer questions of each other.  You, as the owner, could stimulate conversation around Coaching topics.

You have the opportunity to promote your products whenever you want and however you want. You’d get to suggest your Coaching teleclass, group or one-on-one packages when a participant could benefit from them.  Best of all, everyone there WANTS to be there.  They wouldn’t pay for it if they didn’t.  Each member is a prospect for you.

There is also the possibility for getting paid advertising.  Do you have some Strategic Alliances set up?  This is the perfect place to offer them advertising.  They get to advertise to their target market directly.

There are many ways to set up a member site on your website.  If you have a Web Designer that will put it together for you, then great!!  If not, there are programs such as A Member (http://www.amember.com) that will help you get going.  Amember can work with a WordPress site and 1ShoppingCart.  Start a member site today and stop giving away all of your information.

If you have any questions or comments, feel free to post them below.

The Importance Of An Article Resource Box

Sunday, January 6th, 2008 | Marketing with No Comments »

I’ve talked to several Coaches recently about submitting articles and I’m getting the same question, “what is a resource box?”  This is an extremely important part of the article submission process.  The resource box is what drives traffic to your website.  There are a few things to remember when putting together a resource box.

1)  Your reader has read the complete article and it has been so effective that they want to know more about you.  YAY!!  So, you’ve already sold them on who you are and what you are all about.

2)  The resource box is your chance to brag without bragging.  Share the wonderful groups of people you’ve worked with. Share that e-book you just put on the market.  Share the name of your e-zine and what it has to offer.  The important thing to remember here is to avoid the “hard sell.”  You want it to be a “sharing” of information…If this article interests you then you might find this, this and this interesting as well.  Try to avoid sales copy.  You care about your readers and you want them to grasp the concept of your article in order to improve their lives, right?  Help them understand THAT!

3)  Be sure to include a link to your website!!  If you don’t have your website in the resource box, then your article marketing isn’t marketing at all.  It’s just sharing your articles with the world…which is all well and good.  Wouldn’t it be nice to do some marketing at the same time, though?!  Put your website in and over time readers will begin to visit your site.

4)  “About NAME” is not necessary.  If you want to put your name in the resource box, then just start it with “NAME is…”.   If you add the “about” it becomes more like a sales pitch.

5)  Abide by the rules of the article sites.  Most article sites have regulations on the amount of words you can use in a resource box.  I recommend using less than 200.  Keep it short and simple.  Remember, if they are reading the resource box then they already like what you have to offer.

Article marketing can be very effective in creating more traffic on your website.  It’s as easy or as hard as you make it.  Keep it simple.  A little blurb about some wonderful things you want to share will be very effective.

Are you tired of submitting articles by hand?  Our Article Submissions Specialist would be happy to help by submitting them for you!   Contact us. .