Archive for December, 2008

My holiday with social networks.

Tuesday, December 23rd, 2008 | Networking, Social Networking with 2 Comments

Here we go!  It’s a big holiday week all around the world.  There are things to do, people to see and lots of running around…for most people.  What am I doing?  Taking two weeks to casually work on some business development projects and play on my social networks.

I know, some of you are going, what do you mean “Play on my social networks?”  You’re wondering if I’m foolishly spending my time on a frivolous activity.  NO!!  Absolutely not.  Recently, I took some time to reflect on what marketing processes have been working for me over the year.  I discovered that most of the JV’s I’ve created and the majority of the traffic I’ve had on my website have come from social networks.  So, it’s certainly not frivolous.  In fact, it’s been paying off!!  In the way of clients!

So, I’m taking advantage of the open space I’ve created for the last two weeks of the year and I’m “enjoying” some time on Twitter, Facebook, and a couple listservs that I like to read.  Just yesterday, I was on Twitter a lot (sorry, followers I might have been a bit of a chatty Kathy).  Due to my extra activity, I woke up this morning to find 4 responses to conversations that started yesterday.  One from a colleague, two from potential JV’s and one from a potential client. Do you see what I mean? In being extra present yesterday, I created continued conversation for today.  How often can you say that about the marketing you do?!

Now, don’t get me wrong, I’m not JUST talking about work.  I’m sharing experiences like wrapping Hubby’s Christmas gifts.  I’m just being in the moment and putting stuff out there as I want to.  I’m not treating it as “marketing.”  I’m treating it as I do anytime I’m on a social network.  I look for anything that interests me (on topic or off) and I jump in…just for fun.  There are lots of topics that I enjoy talking about and some very interesting people in my networks, so my conversation could be about anything…not just my biz.

Are you enjoying some extra time on social networks at the end of the year?  What’s your favorite social network to play on?  Mine is Twitter…where I’m headed now!  Leave your comments below!  I’d love to hear from you.

Managing your marketing during the holidays

Thursday, December 11th, 2008 | Business Life, Implementation planning with No Comments »

If you are like the majority of coaches in the world, this is a busy time of year.  There are holiday festivities and presents to shop for.  There are end of year business things that need to get done.  Not only that, this is the time of year a lot of people HIRE a coach.  So, where does your marketing fit in?  Ugh!

Marketing needs to happen, whether you are busy or not.  I can’t say this enough…consistent marketing brings in consistent income.  So, how can you market consistently when your schedule is all over the place?  Plan, chunk, ask for help, and be flexible.

1)  Plan - Take some time to look at your schedule and look for days that are light.  Mark off those spaces and plan to use them for marketing.  Look for an hour at a time, or even a half hour would get SOMETHING done.  Find the holes and fill them in with marketing.

2)  Chunk - Now that you have designated times for marketing, USE IT!!  Sit down and create your blog posts for the rest of the year (like I’m doing as I write this!).  Do your newsletter early.  Get them all into their respective places and pre-schedule them to go out at their usual time.  Put together your marketing promotions for the month and have them ready to put out to your networks, so all you have to do is copy/paste.  Use whatever time you have for marketing to get as much of your routine marketing done first!  If you have extra time and don’t need it for other personal or business related activities, then do some of the extra, non-routine tasks.

3)  Ask for help - If you have someone on your team that can help you, USE THEM!  That’s what they are there for.  Ask them to take over once you’ve done your part.  Let them take on a little extra responsibility if you need them to.  Plan with them, so that both of you are on the same page and everyone knows what to expect, so things get done when they need to.

4)  Be flexible - Sometimes life DOES get in the way of accomplishing things as we want them.  Be nice to yourself and be flexible.  You can skip one week of your blog.  You can be a day late on your newsletter.  Be transparent and let your readers know that you made a choice.  Share with them the process and how they can be nice and flexible too.  Use it as a coaching opportunity…why not?  You are a coach!

Enjoy the excitement and hustle/bustle of the month of December.  Get as much done as you possibly can ahead of time, so you can relax and be present when you want to be.

Do you guest post?

Thursday, December 4th, 2008 | Blogging with 4 Comments

Recently, I was asked by a really cool guy, I know to guest post on his blog.  His name is Joe (http://joebuddejr.com/?p=216).  Joe who wants to revolutionize the corporate world with social network.  I support anyone who is on the path of revolutionizing something!  Joe asked me if I was willing to do a guest post on his blog and I was happy to do so!  Why?  For a few reasons.

1) Because he asked. I’m all about helping my online friends.  It usually comes back to me in ways I would’ve never guessed, so I’m willing.

2) Because he gave me a topic. I hate coming up with topics for other people’s blogs, so I simply asked if he could give me an idea of what he’d like me to talk about.  He asked me to discuss ROI in social networking…boy do I have some opinions about that!  It was a breeze to write from there.

3) Because it’s exposure. Any time I can get my name out in front of a new group of people, I’m all for it.  Now, usually I like it to be a lot more targeted to my particular target market, but I made an exception for Joe, because I really do enjoy his outlook.

If you are looking to have guest posters on your blog, take a look at my reasoning above.  There are things that many people want when they guest post.  So, make sure you are meeting them where they are.

Do you do guest posts on other blogs?  If so, what makes you say “yes.”  If not, are you interested?  What will get you started?  Leave a comment and let us know.