Archive for March, 2009

Interviews are great marketing for coaches.

Tuesday, March 31st, 2009 | Marketing Strategies with 2 Comments

You may or may not know that I was on The Passion Project Show with Katherine Reschke a couple weeks ago.  Katherine does this weekly podcast through Blog Talk Radio and she focuses on “Passions That Pay.”  You can listen to the podcast at http://www.passionsthatpay.com/the-passion-project-presents-kristen-beireis/.

I don’t really want to go into all the details on podcasting and it’s benefits.  I’ll save that for another post.  What I DO want to share with you is the benefits of Interviews.  The interview Katherine did was a great way for her to talk about her topic of passions and relate that back to building businesses as an entrepreneur.  It was also a great way for listeners to get to know me as a person.  I also had opportunities to provide valuable information to potential clients who may have been listening.  We talked about everything from my passions as a child to my current passion in my business (Twitter! Of Course!).  She asked very detailed questions to get me talking.  So, it was beneficial for both of us in the work that we do.  Not to mention, it’s a way for people to HEAR my voice which always is a great way for clients to get to know me.

Text interviews on a blog are very much the same way.  It’s beneficial for both of you.  If you share a target market and have similar but not the same services (I call them dovetail services), you will be able to provide benefit to the blog readers and your own business.  It’s a win-win situation for any type of interview.

One thing that I want to make clear.  Not EVERY interview is going to be beneficial.  You really have to look at target market.  Most importantly, you want to look at who you are and what gets you talking.  I love talking about my passions, that’s the main reason I did the interview with Katherine.  Now, we do share some of a target market, but the biggest benefit is that I now have  a recording of me talking from a place of passion and enthusiasm.  THAT is HUGELY attractive to clients.  So, if you really want to benefit from an interview, make sure the content is something that resonates with you.  Make sure it’s something you can get behind.  Make sure it’s something you can talk about for days.  All of this will create an interview where your potential clients can connect with you and get to know you.  You’ll create trust and a sense that they already know you.

Have you done any interviews?  Post a comment including topics you like to talk about in your business.  Let’s see if we can’t get some interviews going between the readers of this post!

Joint venture partners abound on social networks!

Thursday, March 19th, 2009 | Joint Ventures with 1 Comment

So, I know some of you have been wondering what social networks can add to your business.  One of the benefits I’ve seen is joint venture partners.  In the last couple weeks I’ve had several joint venture opportunities pop up due to my social networking efforts.  Not just the ones where I give away a freebie and get bunches of people on my list, but some serious “client getting” opportunities.

One has given me a deep sigh of relief.  I’ve known that self-discovery and marketing/business building go hand in hand.  For a couple years, I’ve been trying to figure out how to package it so that I can do some good with that combo.  I’ve just found out that I don’t have to!  It’s already been done!  Woo hoo!!

Last week, I received a Facebook friend request from Christiane Holbrook.  Her friend request mentioned conscious entrepreneurship, which I’m all for so I accepted her as a friend.  I, of course, went right over to her wall and mentioned my thoughts on conscious entrepreneurship.  The response that came back was amazing!  She mentioned that her work with women helps “heal their relationship with business, success, marketing and technology.”  Wow!  I was all over that!  I wanted to know more.  That conversation lead to some private messages, and me checking out a product Christiane and her business partner (Lydia) had created called “The Inspired Biz Success Blueprint.”  The video at the top of the page was EXACTLY what I had been thinking for the past couple years.  They laid it out so perfectly.  You could really tell that these two were living and marketing from their passion.

I was so excited by what they were creating, that I accepted an invitation to speak to Christiane.  How could I resist the opportunity to speak with such a passionate woman who had created what I could barely conceptualize.  We spoke for over an hour on Monday and found that our businesses really do dovetail each other.  She teaches coaches how to create a business and marketing plan that will skyrocket their business and I help them implement that plan while staying in integrity with who they are.  It’s a perfect fit!

We’ve already begun the process of creating an audio interview/teleclass that will help both of our target markets and I suspect we’ll be collaborating on more in the future.  It’s fun to find new joint venture partners, but it’s amazing when you find someone who speaks to your own passions in the work they do.

Again, this is not the only joint-venture opporutnity that I’ve found on social networks.  There are many more in the works.  The moral of the story is…social networking is GREAT for finding joint venture partners that fit!

Have you found joint venture partners on social networks?  Which network has brought you the most successful relationships?  Please leave a comment.

PS - I’ll be on Blog Talk Radio tomorrow speaking with Katherine Reschke of the Passion Project about my passions and my business.  I’d love for you to join us at 12:00pm Eastern.  Just go to: 

http://www.blogtalkradio.com/stations/flylady/thePassionProject

PSS - Check out my 5 minute jolt about “How Social is TOO Social?“  I’ll be doing an extended conversation on this at PodCamp Ohio this year.


Pro-Active and Re-Active Friending

Tuesday, March 10th, 2009 | Social Networking with No Comments »

I’ve had this discussion with several people lately, so I thought I’d put it out into blogland so others can read it…and, yes, I’m talking about social networking again.  What can I say?  I’m in love!

My clients are always asking me how to build their following on social networks.  It’s simple, really.  Friend more people.  The more people you friend, the more you’ll get people friending you.  Their next question is; How do I find people to friend?  I have two methods for this; Pro-active and re-active friending.

Let me define those terms for you.

Pro-Active Friending - Consciously making an effort to follow or friend people.  For example; searching on Facebook for specific keywords in order to find friends.

Re-Active Friending - Finding people to follow or friend unintentionally.  For example, getting a friend request and accepting it.

You see how they work now?  Anyone who is using social networking typically uses both methods when they get started.  It builds your network faster, to do both.  I’m at the point that it’s more than enough to keep up with the re-active friending.  My networks are building faster than I can keep up as it is.  So, pro-active friending isn’t a part of my process anymore.

If you are looking for some ways to do pro-active friending/following, I suggest you check out some of these resources.

FACEBOOK:

Search for people you already know - http://www.facebook.com/home.php#/findfriends.php?ref=pf

Search by profile, keywords etc… - http://www.facebook.com/home.php#/advanced.php

TWITTER:

Search for people you already know - http://twitter.com/invitations/find_on_twitter

Search by profile, keywords etc… - http://www.twellow.com

Soon Twitter will have a trending topics search (you may already have it on your profile, mine hasn’t switched over yet).  You can read more at:
http://blog.wired.com/business/2009/03/twitters-new-se.html

FYI - for those coaches who are at their wits end keeping up with social networking, I will be releasing a solution later this week.  Here’s a sneak peak - http://www.coachesmarketingsource.com/snfreedom.html

If you have questions, other resources or just want to say something about this post, please leave a comment.  We’d love to hear from you.

Marketing is an experiment

Tuesday, March 3rd, 2009 | Marketing with No Comments »

So, I asked some coaches what their biggest pain is when it comes to getting into action with their marketing plans.  The answers I received had a common fear of doing something wrong.  I find this fascinating! I suspect this is what keeps very valuable and profit making marketing plans sitting on a shelf gathering dust.  A marketing plan that doesn’t get executed because of fear, is  lost money!  So, what do you have to lose by putting it into action with the risk of being wrong? Nothing…it’s money you weren’t making anyway.

For me, there is no “wrong” when it comes to marketing.  Sure, there are objectives you’d like to meet and reactions you’d like illicit, but if that doesn’t happen it’s not “wrong,” it just needs some improvement. In my mind, marketing is an experiment.  You add a little bit of this and a little bit of that and see what the result is.   Sometimes it will blow up in my face, but I get to learn from that.  What I learn will shape what I do in the future.  The more I learn by blowing stuff up, the more profitable the experiments are that go well.

No ONE person has the answer to how to do marketing right!  Every business owner has a formula that will work for them.  Until you try different formulas, how will you know what works for you?  I suspect you already have tons of marketing strategies you’ve learned about.  Instead of letting them sit in your brain occupying space, and gathering dust, start pulling them out a few at a time.  Put together a formula that you feel will work.  Then try it!  Instead of focusing on what you are doing wrong, focus on what you are learning about that strategy.  Focus on the feedback you get from the marketing.  Focus on the statistics and see what that brings you.

I know, you probably already have one formula that’s working well for you right now and you don’t want to mess that up.  GREAT!  DON’T!!  Keep that formula while trying new ones to add along beside it.  You see, the more marketing you get out there, the more clients you’ll bring in.  The more you experiment, the more you’ll learn about your target market, their needs and how you can meet them.  The more formulas you get working for you, the faster you can start automating them or getting someone else to run them, because you won’t have time with all the new clients you have!

So, what’s my latest experiment?  If you’ve read my blog at all in the past, you probably know that I’m experimenting with social networking.  Twitter + Facebook + blog =so many Joint Venture opportunities, I’m going to have start getting picky!  These joint venture opportunities all have the potential to bring in clients.  Had I not jumped in, these opportunities wouldn’t exist.

What’s your latest formula for an experiment?  What is one of your standards?  I’m always wanting to learn new formulas I can play with.