Archive for August, 2009

Manager or Admin? 7 tips for knowing the difference that will save time and money.

Tuesday, August 25th, 2009 | Virtual Team Building with No Comments »

I am constantly having to explain to potential clients that there is a different between what we do as a marketing implementation management team and what an assistant does.  So, I decided to ask Melanie Benson Strick to explain it for me.  Especially since Melanie is the team building queen for 6 and 7 figure businesses!  Here is her insightful explanation.

Have you ever outsourced a job or delegated a task only to find that it didn’t go the way you wanted? Maybe you realized half-way through the job that you were spending a lot more time involved than you wanted to be.

Been accused of being a micro-manager when you’ve tried to delegate? Having fear of the task not being done properly you probably checked in three times a day and told the person exactly what step to take, giving them no room to use their best skills on the job.

Rest assured that it may not be you. These could be signs that you have the wrong type of support for the job. And I’m not talking skills or competency as much as the level of ownership the person can or will take to complete the task at hand.

Knowing whether a “manager” or an “administrator” is the right resource for you can have a significant impact on your bottom line, sanity and the level of time freedom you actually experience in your delegation strategy.

A manager tends to be more experienced and has ownership. The manager will take an entire project or role from start to finish with little to no guidance. Managers tend to charge a higher rate but also free you up entirely to focus on other tasks.

An administrator is typically responsible for a set of tasks. Most need a lot of direction because they are only exposed to part of the entire sequence of events. Administrators tend to charge a lower rate, are technically competent but because they aren’t “big picture thinkers” need very specific guidelines and details.

If you have your eyes set on six figures and beyond, you need BOTH on your team to grow quickly and be able to keep your focus on your most valuable activities.

Here are some guidelines to follow when you want each type of resource:

You need a manager when you:

  • Are launching a new event, program or product so someone else can oversee all the details and get things done on time
  • Have many administrators you delegate to who need day-to-day guidance
  • Need someone else to focus on taking the vision and goals and assigning them to others
  • Aren’t good at taking the idea and turn it into an actionable step-by-step plan

You need an administrator when you:

  • Have a lot of little tasks that need attended to (like filing, answering phones, handling emails, etc.)
  • Need tasks completed that can be delegated via a procedure, checklist or specific plan of action steps
  • Notice that your manager has too much on their plate to be effective

WARNING:

Because most small business owners or solopreneurs don’t think they need or can afford a manager, THEY become the manager – which isn’t a role they are very good at to begin with. And it certainly isn’t a passion for most entrepreneurs to plan and follow up on deadlines.

As you continue to grow, use these guidelines to help you select the right kind of support for the jobs you will be delegating. It can make the difference between getting to your desired goals quickly and feeling like your team is moving at a snails pace.

Melanie Benson Strick, CEO of Success Connections

Melanie Benson Strick, CEO of Success Connections

Melanie helps entrepreneurs implement proven leverage strategies to their business so they can create more money, freedom and prestige. If you are still doing everything yourself, it’s time to Discover 101 Ways to Double Your Revenue and Time Off by Doing What You Do Best (and Delegating the Rest). Claim your FREE report now at http://www.successconnections.com/101ways.

Marketing isn’t just about execution…ESPECIALLY for coaches.

Tuesday, August 18th, 2009 | Marketing, Uncategorized with No Comments »

I talk to so many people about marketing and all they talk about is what technology they use, the marketing tasks they do on a regular basis and the processes they go through.  Ugh!!  There is so much more to marketing than that!!

  • Marketing is an education platform.
  • Marketing is a relationship machine.
  • Marketing is a way for you to reach out and help people understand what is possible.
  • Marketing is the place where you can open minds and hearts.
  • Marketing is the first step in creating change.
  • Marketing is your first coaching platform.

No matter what you DO in marketing, you need to make sure you are BEING the coach.  Every little corner of your marketing systems, your marketing language, and your marketing strategies must keep these things in mind.  You see, many people become internet marketers and have great success at it.  Many coaches have followed the advice of big wig internet marketing trainers and they’ve experienced the succes that comes from it.  How much more success could be gained if the “being” of the coach was carried through every little piece of the marketing puzzle?

Here’s an example; Michelle Ward, The When I Grow Up Coach has been invited to be interviewed on a call.  Michelle is energetic, kooky and crazy fun to talk to (I know, I’ve had several conversations with her).  She also has some great info. to share.  So, she put her fun personality totally out there in her blog post inviting her community to sign up for the call.  Here’s the page - http://is.gd/2dPhK.  Go read it!  Can’t you just imagine how much fun she would be on a coaching call?  It oozes through her marketing, doesn’t it?  The coach (Michelle) is totally present in her invitation.  Take a look at her blog design, picture, colors etc…it all matches, doesn’t it?  Even her font matches!!  This is what I’m talking about!  She’s giving you an experience of her coaching throughout all her marketing.  Now, don’t go trying to get all creative like Michelle did.  That’s HER, not YOU!  So don’t sweat the creativity…just make sure your marketing feels and looks like who you are on a coaching call.

I see too many coaches passing off their marketing work to someone who is technical and doesn’t have knowledge of coaching or what it can do for people.  A coach may know how to create great copy , which is great!  It’s a MUST!  Then they hire skilled labor to put the marketing into place.  This skilled labor knows technically what to do, but has no idea how to make the sales process “FEEL” like that particular coach’s brand of service.  It’s that personal touch of consistency that makes all the difference in the world for increasing your response to a marketing campaign.  So, hire someone who can translate your unique coaching brand into the process of marketing for you.  Especially if you aren’t the one doing most of it!

What do you think?  Leave a comment and let us know.