Archive for May, 2010

Upcoming Events and Opportunities for Coaches

Tuesday, May 25th, 2010 | Business Events for Coaches with No Comments »

Hello Coaches and other Personal Transformation Professionals,

Announcing changesThis is a special blog post dedicated to sharing the coolest, most useful events and opportunities that are happening for you as a business owner, marketer, coach and human being.  I hope you will take advantage of them.

Special opportunities from Kristen and Coaches’ Marketing Source

Marketing Kick Start Program - This program is a very low-cost way to kick start your marketing so that you can afford to keep growing your business.  Get a boost in your conversion rate from website to phone call.  Have the support you need to take time off this the summer and still be out there marketing.  Get your marketing done, without lifting a finger.  It’s simple and it won’t break the bank.  Register at http://www.coachesmarketingsource.com/kickstart.html.

Build Your Dream Business Without Breaking The Bank - This is likely the last call in this FREE tele-series.  I’ll be interviewing Therese Skelly of Happy In Business about how to grow your business with the right support without breaking the bank.  It’s challenging to invest in your business when you don’t know exactly what to invest in.  This call is all about figuring out how to get the most for your investment, so you can grow your business.  Register for this June 22 call at http://www.coachesmarketingsource.com/tele-series.html.

Special opportunities offered by others (no affiliate links)

The Body, Mind, and Business Telesummit - This FREE event started yesterday, but you still have the opportunity to participate as it goes through June 10.  What I love about this Telesummit is the holistic approach Therese Skelly and Melissa McCreery are taking.  Too often women get so focused on growing their businesses that they burn out their adrenals, or they are so concerned about taking care of their family, that they forget to do the tasks necessary to have a profitable business.

Therese and Melissa have created an amazing lineup of speakers who are offering all of it!  You’ll walk away with specific strategies not only to grow your business, but to take care of the most important commodity you have – your health and your energy.

To take advantage of the FREE Body, Mind and Business Telesummit just visit http://www.bodymindandbusiness.com.

Done-For-You Giveaway of the Century - Linda Claire Puig and Kim Clausen have teamed up for the second year in a row to give you FREE Done-For-You Services.  This is a great opportunity to for you to experience hand-picked service providers, get free information and enter to win free services.  All you have to do is go to http://www.doneforyougiveaway.com and register.  Then you’ll get the list of prizes!  You can enter to win as many as you want.  This is a really great model for a giveaway and they always offer top notch prizes.  Contest ends June 7, so enter now.

Milana Leshinsky and Hanna McNamara team up for coaches in the UK - This One-Time Free Teleseminar Where You’ll FINALLY Hear the Truth About Why So Many Coaches Struggle, and What YOU Can Do to Build a Thriving and Profitable Practice.  Milana Leshinsky, the author of “Coaching Millions”, has been working with coaches over the last 9 years and has been closely following the development of the coaching industry.   Join Milana on June 1 for a FREE teleseminar and she will reveal to you:

* The 3 biggest mistakes 91% of coaches make that make their practice building efforts soooooo darn hard!

* How making just ONE simple mindshift can double or triple your
coaching practice in a few short weeks!

* How tweaking your business model can put a stop to those dreadful
questions about fees and credibility forever!

* How shifting your focus can keep your client “pipe line” full and
have dozens of prospects chomping at the bit to work with you!

To register for this call go to http://coachingmillions.com/london/.

Group Coaching Mastery - This is coming up in August and I think it’s a wonderful opportunity for any coach who is looking to expand their service offerings into group coaching.  Not only that, this course offers powerful marketing tools to get your group coaching program off the ground.  Wendy Y. Bailey is a referral partner of mine and I’m going to be taking this course in August so I can get to know the program better and I suspect I will learn a huge amount about group coaching in the process.

If you’ve been wanting to start a group coaching program to expand your income, then join me in August and learn everything there is to the know from the Queen of Group Coaching.  Register at http://www.groupmasterycalls.com/enroll.

Trust doesn’t grow on trees.

Tuesday, May 4th, 2010 | Trust Marketing with No Comments »

treeIt’s true!!  Potential clients don’t know if they can trust you.  Why is that?  Because they don’t know YOU, yet.  People don’t automatically trust you the moment they see you, your marketing materials or your brand.  Trust needs to be earned.  It doesn’t grow on trees.

Ok, I can just hear you now.  “I’m trustworthy and I exude trust.”  Well, I’m sure you do.  Even the most trustworthy person with the highest level of confidence in themselves doesn’t earn trust instantly.  They still have to prove it.

Guilty until proven innocent.

Yep, that’s the case here.  No one is trustworthy until they have proven they are trustworthy.  I’m not saying that everyone looking at your marketing is thinking; “I don’t trust this person.”  That’s not true, but subconsciously they are looking for reasons to trust you.

I’ve said it a hundred times.  Potential clients won’t trust you with their challenges, life dreams, and goals without first knowing you  can be trusted.  I’m not talking about trusting you to keep their comments confidential.  That’s a given.   There are a lot of trust factors your potential clients are looking for.  Below is a list of just some of those factors.

Your potential clients need to trust that you:

1) Won’t judge them. Especially if they don’t truly understand what coaching is.  If they’ve never had a coach, they have no idea how non-judgmental a coach can be.  They are surrounded by people who constantly judge them (or, at least, they THINK are judging them).

2) Will be able to solve their challenge. Just because you say you can help them, doesn’t mean you can.  Here’s why substantiation is so important.  Your potential clients want to know that you are experienced with their particular challenge.  That you really GET what they are going through and can successfully help them overcome it…and maybe even get more than they originally planned for.

3) Will really HEAR  them. Every potential client who is looking for a coach wants to be heard.  They want to be deeply understood.  As a coach, you can most definitely provide that.  At the same time, do your potential clients know that?  Do you express that through all your marketing materials?  Do you say things that directly relate to them?  Think about it.

I already know what coaches can do.  I’ve experienced coaching from several different coaches.  I know what I’m looking for when I’m shopping for a coach.  I’ve had great success with coaches, but I also know the horror stories of people who have worked with coaches who didn’t quite have it together.  So, I am skeptical.  You’ve gotta work REALLY hard to convince me that you are trustworthy.   Regardless of their training, their title, or their specialty, the above three things are a MUST if you even want to be in the running.

The best way to combat skepticism is to prove you are trustworthy.

How skeptical are you when it comes to hiring a coach?  What do you look for?   Have you proven you are trustworthy in your marketing materials?

Kristen Beireis, Trust Marketing Expert

Kristen Beireis, Trust Marketing Expert

Find out how well you are building trust with the FREE “Trust Marketing Manifesto” at http://www.coachesmarketingsource.com.