Archive for February, 2011

Does your coaching biz look shady?

Tuesday, February 8th, 2011 | Trust Marketing with No Comments »

First of all, let me clarify.  I’m talking about high-pressure marketing here.  You’ve seen many marketing gurus do this and you’ve probably even been told to do it yourself.  It’s when you require people to think fast and sign up right away or miss out.

It’s becoming more common place for coaches to push too hard in their marketing.  Speakers are also getting way too pushy in this area. “Sign up at the back of the room today or miss out.”  I know you’ve attended events where you’ve heard that.

If you give inexpensive or free sessions to attract clients, I’ll bet you’ve been told to get the client to commit to coaching right then and there.  You may even have a special reduced price if they say “yes” right that minute at the end of the call.

I recently read an article in the Dayton Daily News by John North (President and CEO of the Better Business Bureau).  The article was titled Be a smarter consumer to fight identity theft and save money.  In the article, John warns consumers of what to look for so they don’t give their money to an illegitimate company.  As I read down the list of tips, one in particular, caught my eye.

Avoid high-pressure or scare tactics to get you to buy something, make donations or invest immediately. Reputable organizations will give you time to make decisions.

I read that statement and thought about the industry of coaching immediately.  Not every coach is buying into the whole, immediate commitment thing.  It seems like there are more and more every day though.  I just want to point out how it may look.  If the BBB is saying reputable organizations will give you time, then don’t you want to look like a reputable organization?

Do coaches need to pressure clients into immediate financial commitment in order for their clients to be committed to the process?

It’s my opinion that they will be more committed to the process if they’ve had time to decide that you are the right coach for them.

So, I submit to the coaching industry.  If the industry wants to be looked at as reputable, then we need to institute reputable marketing tactics.  High-pressure is not one of those tactics.

Coaches, speak out.  Leave your thoughts in the comments.