Archive for June, 2014

Nobody is a perfect marketer.

Tuesday, June 10th, 2014 | Coaching Concepts Applied to Marketing, Uncategorized with No Comments »

istock_000023264677xsmallWe all mess up.  As coaches, we know that nobody is perfect.  We’re all human and we all make mistakes.  It’s how we deal with them and clean up our messes that matters.

Same applies to marketing.  Things happen.  Balls get dropped.  We forget.  We offend people.  Anything can happen and we instantly have a mess that needs cleaning up.  How do you recover and minimize the damage?  Honest transparency.

Now, I know we talk about transparency in marketing a lot.  I encourage you to think of transparency as honesty.  When something goes wrong, don’t try to “spin” it.  Tell the truth.  Tell the story.  Share what you learned.  Share what you would’ve liked to have happened.  Let people know what you intend to do in the future.  If you’re not sure you can follow through on it, be honest about that…”I’m not sure if I can do this, but my hope is to…”

The best way to win back lost trust is to be completely honest and be you.  People have a great capacity to forgive.  It’s much easier to get there when they are given the truth and a candid apology.

No one is perfect.  You don’t have to be perfect.  All you have to do is be honest and transparent.

This article is part of a series about how to use coaching concepts you already know to make marketing easier.  If you are interested in having the full collection of articles, you can download “The Coaches’ Guide to Easier Marketing” at