Archive for February, 2015

Stop complaining and be the change.

Tuesday, February 24th, 2015 | Marketing, Marketing Strategies, Trust Marketing with No Comments »

Be The ChangeI have read a lot of blog and social media posts about how slimy marketing has become.  These rants are especially rampant in the coaching community.  Marketers and coaches are fed up with sleazy feeling promises.  And I am too!!  However, I’m not going to throw my rant into the fire.  Instead I’d rather talk about how we can be the change in marketing.

What do you want to see in marketing messages?

How do you want others to show up in marketing?  Do you want to see transparency?  Then model it for others.  What does transparency look like to you?

I actually use an exercise I learned from Michel Neray called “What Drives You Crazy Makes You Great.”  It’s all about looking at what other people are doing and finding why it drives you crazy.  Then turning it on it’s head and doing the opposite.  So, when you look at marketing and get that sleazy feeling, pay attention.  What don’t you like?  What really gets your goat about that marketing?  And how do you want to market differently?

We all have our own values.

Personally, I think it all starts with values.  Usually when something feels sleazy, it’s because something in our values is off.  So, look closely at what you’re values are telling you when you see yucky marketing.  How is it going against your values?  What do you read into the marketing that feels like it’s trampling on your values?  Now, how can you honor that value in your own marketing?

Imagine if everyone created marketing from their values and honored those values.  How much cooler would marketing be?  How much more authentic would it be?  Sleazy would have no place in that world.

Be the change you wish to see in marketing.

It’s time that we (Marketing Experts, Coaches, Business Owners, Copywriters etc…) join together and be the change we wish to see in marketing.  Given all the complaints that are coming about, we have an opportunity to create change.  Obviously, people are craving a new marketing landscape where sleazy doesn’t exist.  So, let’s ban together and create it.

What would that new landscape look like?  My contribution to changing the landscape of marketing is showing up in two ways.  I’m making sure that my marketing is in integrity with my values.  I’m also Teaching, Mentoring and Coaching others to do the same.  What’s your contribution?

Do it anyway

Tuesday, February 10th, 2015 | Coaching Concepts Applied to Marketing, Differentiation, Marketing, Marketing Strategies with No Comments »

This is one of my favorite coaching concepts from my early days working with a coach.  I’ve always kind of been a “do it anyway” kind of person.  I mean, I went to NYC to become a Broadway star and didn’t even have an acting degree. At the same time, stepping away from that career was a HUGE feat to do it anyway.   I honestly didn’t know if I could survive.  I did it anyway and became stronger because of it!

Do you have a “do it anyway” story?  It’s scary, right?  We never know what’s going to happen.  We hope something great comes of it, but those saboteurs just make it sound like the world will crash around us.

A lot of my clients get scared at some point in our work together.  They come up with some great way of putting themselves out there as a coach.  They get really excited about it and know that they can be more powerful if they just moved forward on it.  At the same time, those “You can’t do that!” messages pop up in their head.

woman-arms-outstretched-smallThat’s the moment when I challenge them to do it anyway.  When they do, it’s pretty amazing.  They go out and say or do something that they’ve never seen anyone do.  They stand in their power as a coach and they go after clients in a whole new way.  Then they come back to me and tell me of their adventures.  Sometimes it’s like magic and it worked out perfectly.  Other times, they found something else in the process and followed that….then it worked out perfectly.  Every single time they come back to me and say “That’s marketing?  It was too easy.”  That’s when you know you’re onto something.

So, regardless of the saboteur’s, do marketing in your own way.  Trust your ideas.  Trust your gut. See what happens.  You might just find the easy way to do marketing.

This article is part of a series about how to use coaching concepts you already know to make marketing easier.  If you are interested in having the full collection of articles, you can download “The Coaches’ Guide to Easier Marketing” at http://www.coachesmarketingsource.com.