Archive for March, 2015

I propose a marketing diet.

Tuesday, March 24th, 2015 | Marketing with 2 Comments

yachtAs some of you know, I was diagnosed with Diabetes in January 2012.  Ever since then I’ve been focusing on eating healthier.  I first cut carbs way down.  Lately, I’ve been watching calories two.  There is something I’ve learned about “dieting” over the last few years that I’m now starting to apply to marketing.  Dieting isn’t about starving to be skinny.  It’s about choosing healthy foods and having my indulgences in moderation.  Oh, yes, I can have my cake and eat it too…as long as it’s a cake pop and not 3 pieces of sheet cake.   I’m pretty sure you know all this, but how does it relate to marketing?

You’re probably wondering if I’ve finally gone off my rocker.

Well, maybe I have, but hear me out.  I saw a Facebook post that said “Design a life that is worth living!” and it included a picture of a big time business Coach/Mentor standing next to a private jet.   I appreciate that there are Coach/Mentors who can help people create a seven figure lifestyle.  I respect that some people truly want that lifestyle.  Obviously, this Coach/Mentor is not for me, as I do not feel a life worth living needs a private jet.    In fact, I feel like I’ve already achieved designing a life worth living.

Sometimes I wonder if these kinds of messages are healthy for the industry.  So many are clamoring to make six and seven figures that they would pay any amount of money, go into debt and spend years trying to make it when all they really wanted was to earn a steady income.

On a daily basis we are told that we have to shoot for six and seven figures in order to be successful (and have a life worth living).  Here’s where the dieting comes in.  I think it’s time that we give ourselves a break.  Bring in some moderation for ourselves AND our potential clients.   Go through and evaluate where you get your e-mails from.  Unsubscribe from the ones that you feel don’t match what you feel success is.  Then unsubscribe from a few more.  Unfollow some of the big message throwers on social media.  Stop seeking out messages that affirm the dream for a few months.  See how you feel about moving towards the six/seven figure goal after some moderation.  Is it still what you want?

As for your own marketing, consider what you are putting out there.  Is it all about the big dream of the yacht, fancy car, dream job etc…?  Or do you have some moderation in there?  Are you talking about the positive mindset, the more effective relationships and the cool person your clients will become?

Flash gets attention, but that doesn’t have to be everything.  Even the diet industry is discovering this in their advertising.  They are starting to bring in more “real” looking models for their advertisements (vs. size four models).  Consumers are smart.  They know what’s possible for them and they relate to something that’s “real” to them right now.  So, use some moderation in your marketing between promising the moon and the stars.

What are your thoughts on the push to make six or seven figures?  Are you in for that?  Or do you want some moderation too?

Success is more than a number

Tuesday, March 10th, 2015 | Coaching Concepts Applied to Marketing, Differentiation, Marketing, Marketing Balance, Marketing Strategies, Trust Marketing with No Comments »

calculator on banknotesSo, how many clients have you had clarify what the definition of success is for them?   There are countless definitions, aren’t there?

I know a lot of people who are working towards 6-figure success.  This seems to be a big definition for marketing/business success these days.  It’s great to have a number and all, but what does that look like? Does it look like owning a team of people who run your business while you gallivant around the world speaking?  Does it look like vacations around business trips?   Or does it look like lounging around between clients, while your business runs itself?

It’s easy to get caught up in all the frenzy around creating a number.  However, it’s hugely important to know what it’s going to look like for you. Success is more than a number.  In terms of business, it usually has to do with lifestyle. We go for 6-figures (or 7) because that’s supposed to bring us a certain lifestyle.

I’ve been there.  I wanted to be a Broadway star and I wanted to earn 6-figures in business.  I went for it both times.  What I forgot to look at was what it will take to get there and what it will really look like when I get there.   Two things you don’t want to forget when reaching a goal, right?

It’s so easy to forget when it comes to business.  Especially with everyone throwing around that success is a 6-figure income. What’s your definition of success?  Does it match what it’s going to take to get there and stay there?

What does your marketing look like?  What will you have to do and what will you need others to do?  How much time and energy will it take, from you, to be the owner of that dream? Don’t guess!  Find out for real.  Then determine if you still want to shoot for your definition of success or if you need to revamp and create a completely different goal.

This article is part of a series about how to use coaching concepts you already know to make marketing easier.  If you are interested in having the full collection of articles, you can download “The Coaches’ Guide to Easier Marketing” at http://www.coachesmarketingsource.com.