Archive for April, 2016

Changing the face of coaching

Tuesday, April 19th, 2016 | Uncategorized with No Comments »

TrustTechnical marketing is where your language, campaigns, mailings, website, etc… are structured around what should come first, second and so on.  It’s a standard, a norm, a blueprint.

Most of us (me included) follow the pattern because we know someone before us tested this and found that the numbers add up and it’s the most effective way to go.  If you’re anything like me, you know that you’re not the best at analyzing these things, so it’s best to rely on someone else’s work.

What if that technical structure isn’t YOUR most effective structure?

The coaching industry is filled with coaches who struggle to get clients.  I truly believe that a big part of the problem is technical marketing.  Most coaches are creative.  We love to help people and are driven by relationship and/or inspired ideas.  This is how we show up during coaching sessions, group programs and speaking engagements.

Technical marketing is great for understanding what people need in order to buy from you, but there comes a point where it defines who you are as a coach.  This is where we have the opportunity to change the face of coaching.

Every bit of marketing for coaching is “the face” of coaching.  Over the last 10+ years I’ve watched the industry go from no one knowing what a coach is to most people having heard of a coach but not really understanding what that means.

Right now, I’m seeing a lot of social media blowback about the industry saying that coaches are taking money and not getting results “for” their clients.  The coaching industry is not trusted withing a large part of the population.  I’ve even had clients who’ve said to me “You’ve restored my faith in coaching.”  Before me, they didn’t trust it.  I had to earn that trust and it took a lot of time.

These complaints clearly come from people who don’t know what true coaching is about.

What they know is what they see in marketing.

What they see is technical marketing that lacks the depth a coach brings to the relationship.

What they see is a coach trying to be a good marketer.

What they NEED is an experience of the coach.

What if we ditched the structure and focused on BEing?

Who are you being in your marketing?  Are you being the coach or the marketer?

I’ve been working on this myself.  The more I own who I am as a coach in the work I do with my clients, the more I’ve had to own who I am as a coach in my marketing.  Let me tell you, I’ve studied a lot of marketing and that isn’t easy.  Day by day, I’m changing it up and it’s paying off.

I’m constantly challenging my clients to stop marketing and start being who they are (a coach) in their marketing.  The more they own it, the easier, more authentic and more attractive their marketing gets.  Relationships form faster and easier.  The right clients are contacting them.  Best of all they spend less time marketing and more time coaching.  I’m challenging you, as a coach, to step up and step out of the norm.  Be a coach!

I challenge you to join me.  Do you accept the #BeACoach challenge?

beacoach1

Veruca Salt is in my head

Wednesday, April 6th, 2016 | Business Life, Marketing, Marketing Balance, Trust Marketing with No Comments »

What’s your business dream?  Are you looking for the fastest way to get there?  If you’re anything like me.  You’re impatient.  I’ve always been a Veruca Salt kind of person.  You remember?  The spoiled brat in Charlie and the Chocolate Factory.   Ok.  I may not literally go stomping around saying “I want it NOW!”  However, the little girl in my head does that quite frequently.

When my Veruca Salt rears her demanding head, it sends me out searching for the fastest path to get to my destination. The road that’s been proven and worked for other people.  The one with the easy to follow plan that will be exactly what I need to reach my goal.  ESPECIALLY when it comes to business.

For years, I gave into my Veruca Salt.  I fed her information, plans, easy to follow step-by-step workbooks. She ate every little bit of it up.  Yet, I still never reached my goal.  None of it got me where I wanted to go. Worst of all, I was really NOT enjoying these “plans” at all. While I may get a taste of success and enjoy that, the work to get there was draining every ounce of energy away.

That’s what happens when you go kicking and screaming down a path that isn’t yours to go down.

I’m pretty sure you didn’t get into business for yourself so that you could  do a whole bunch of tasks that drain your energy. I’m pretty sure you DID get into business to help people, have flexibility and enjoy your work more than you ever did in that JOB.

Why are we in such a hurry?

There are so many juicy experiences to have along the way.  The great thing about being an entrepreneur is that we get to create our own experience.  So, why are we in such a hurry to get to our end goal?  Why not enjoy the whole experience of growing our business?

Yes, there are bills to pay and there’s income to bring in.  There’s the income you can bring in today and there’s the ultimate income.  You’ll never get to the ultimate income if you don’t bring in something today.  Again, why are we in such a hurry?  Slow down.

When I was diagnosed with Diabetes, I didn’t jump head first into eating 1600 calories a day, walking a minimum of 5000 steps a day, doing 2 90 minute cardio events every week, getting off the couch to go somewhere every day or eating 15-13 grams of starch carb per meal.  Doesn’t that sound daunting?  That’s a lot do all at once!

I started with a focus.  Eat only 30-45 grams of carbs per meal.  In 3 months, I lost 15 pounds.  So, I added a new focus, move more.  After 4 years of adding in one focus at a time, I’m down 60 pounds, off my blood pressure meds and my numbers are below Diabetic levels.  Some people try to lose 60 pounds in a year.  I took 3.5 years.  I hear people talk about how hard it was to give up their favorite foods and work their bodies all the time. I enjoyed my journey.  I never felt like I was giving up anything or doing more than my body wanted to do.  I just did it and it was fun.

I apply the same philosophy to my business.  It’s taken me longer to get here than I would’ve liked, but I prefer to have my business and enjoy my life around it too.  What’s your preference?  Get there fast or enjoy the ride?