A New Website Offering Free Coaching?

Tuesday, October 21st, 2008 | Coaching Industry with
Posted by: Kristen Beireis, Trust Marketing Expert

Yes, you read that correctly.  There is a new website that is offering, what they call, “Pair” coaching.  You can find it at http://www.noomii.com.  It encourages two friends to get together and life coach each other.  They provide you with all the resources to do it   (including a digital wizard for the of the wheel of life) and you go from there.

The purpose of the site is to provide people who couldn’t normally afford to hire a Life Coach, the opportunity to be coached.  There is justification for a trained Life Coach on the site, but for the most part, they say anyone can do it and they’ll teach you how.

I have not signed up for this site, so I haven’t been inside, but from what I see the majority of what they offer is the opportunity to create a conversation with your friend around your dreams and goals.  Then you hold each other accountable for achieving them.  So, it looks like more of an accountability tool for friends than a true Life Coaching opportunity.

When I first read the concept, I’ll admit, I immediately had my own little saboteur jumping up and down going…”This is the fall of the coaching industry.  It’s over and we can’t compete.”  Don’t ya love it?!  I then took a really good look at the possibilities here to see what might be useful for the Life Coaching industry.

First, they do intend to allow coaches to pay for access to the site (in the future).  I’m not sure what their intentions would be there, but it’s mentioned on the site.

This reaffirms my opinion that we need to be offering more low-cost (yet high-earning) group coaching in the industry.  Not everyone needs, wants, and can afford one-on-one coaching, yet the majority of potential clients out there think that’s the only way they can get coaching.  A myth that we need to dispell.  Creating more group coaching programs, would help.

The Noomii site can be a great tool for friends who are working with a Life Coach.  It seems to me this would be a great “between sessions” tool that friends can use.  There might even be the possibility of creating a group coaching program that uses Noomii as a tool.

Noomii looks like a great accountability tool.  There are many people out there who hire a Life Coach, when all they really want is accountability.  If that’s all they need (or want), then this is not the ideal client for most Life Coaches.  So, I think it’s great that there is now a tool for them to use.

Oh, and I have to mention that this site brings some added visibility to the industry.  People who may not have been exposed to coaching, now get exposed, get a taste and will be much clearer about what they want from a coach, should they decide to hire a professional.  However, I have a small concern that some people will think coaching is ONLY accountability.  As coaches, we know that it’s so much more than that.  I look forward to seeing what happens these “friends” get stuck.

So, what do you think?  How do you think this new website will affect the Life Coaching industry?  I’d love to hear your comments.


  1. 1
    Katherine Reschke // October 21st, 2008 at 11:14 am

    I love group coaching - there is something about the energy and the shared experience that makes the coaching experience extremely rich. It isn’t the best fit for certain individuals or maybe even certain issues but on the whole is a wonderful lower cost option for the coachee.

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