Posted by: Kristen Beireis, Trust Marketing Expert

globepeopleDid you know there is a day called “International Day of Trust?”  It happens every year on May 3.  Yep, that’s right.  A whole day dedicated to building trusting relationships.  It’s a global thing.  In fact, Vanessa Hall has founded an entire organization around building trust in schools and communities.  Vanessa and I share many of the same ideals about changing the world through trust-building.

So, in honor of “International Day of Trust,” I want to answer Vanessa’s question:

‘If you were to imagine a world built on trust, what would it look like to you?’

A world built on trust would look like a peaceful one.  One where the people of the world look up to each other, learn from each other, believe in each other and love one another.  I truly believe that if we all got hugely conscious about building trust in every relationship we create (not just business relationships), happiness would run rampant and success would be achievable for a larger percentage of the population.

I see  a world where terrorists can’t gain power, because their potential followers trust their own instincts and steer clear.

As it relates to business, I see more inventive businesses being developed.  I see competition being driven 100% by quality of products and services.  I see honest people running businesses and dishonest people unable to get their businesses off the ground.  I see more choices for consumers.  I see a world where business owners check egos at the door and consumers trust themselves to make their own decisions.

What about you?  What do you see?  Leave a comment.

Some links for International Day of Trust:

International Day of Trust Website - (Download “The Simple Truth About Trust” midway down the page)

International Day of Trust Facebook page -

Forbes interview about trust and business with Vanessa -

FYI - I’m offering a trust-building tip on a call this Thursday about “5 Myths of Working with A Marketing Mentor.” You can find out more and register at

Happy Trust Day!
Kristen Beireis, Trust Marketing Expert


  1. 1
    Lisa Manyon // May 3rd, 2011 at 10:46 am


    Thanks so much for sharing this information. Trust is the foundation for everything.

    You are appreciated.

    Write on!~


  2. 2
    Clear Goals Coaching with Lynn Moore // May 3rd, 2011 at 11:49 am

    I love your post Kristen. I’m so pleased to know there is such a ‘day’! As our consciousness is shifting on this planet I envision a Day of Trust having the ‘energy’ of the celebration of today’s specially honoured remembrances such as Mother’s Day and Father’s Day. Keeping the faith!
    Lynn Moore
    The Clear Goals Coach

  3. 3
    Kristen Beireis, Trust Marketing Expert // May 3rd, 2011 at 2:30 pm

    Lynn, it would be wonderful to honor trust as fully as we do other holidays. It’s something to be celebrated and focused on daily, but the more we honor it the more it will be in our awareness. Thanks for the vision.

  4. 4
    Kristen Beireis, Trust Marketing Expert // May 3rd, 2011 at 2:32 pm

    Lisa, I’m so glad you see that. I hope this day of celebration will bring help more people see how trust is that foundation. I whole-heartedly believe that by respecting the foundation of trust, everyone will improve their relationships and their lives. Thanks for speaking up.

  5. 5
    Vanessa Hall // May 4th, 2011 at 4:36 am

    Hi there! Thank you so much for sharing the International Day of Trust with your readers! It’s been great to see the movement begin to gain some momentum. We have a number of programs that we are working on across all levels of society and at all price points, and are always looking for people to help and be a part of this international movement of trust. So, please let me know if that’s you! You can contact us through the contact form on the website (that way April in the office will receive it, as I’m travelling a lot, spreading the word about trust!).

    Thanks Kristen!

Leave a Comment