Are You Networking?

Sunday, December 2nd, 2007 | Marketing, Networking with
Posted by: Kristen Beireis, Trust Marketing Expert

Are you spending a little time networking every week? This is an often overlooked tool for getting clients. Yes, it takes time. It doesn’t have to take a lot of time. Just a couple hours a week. There are even choices. You can spend time networking online or offline. Personally I prefer online networking, but I have had some great response by networking offline. It depends on where your comfort level is. If you are comfortable standing in a room of people and introducing yourself, then you might want to consider a local networking group. Just a listening ear and a friendly handshake can create interest in what you do as a Coach. Online you can offer support, encouragement and tidbits of wisdom that will keep potential clients coming back for more. This doesn’t mean you have to give away your services, but a couple minutes of championing or acknowledging someone can go a long way to establish a relationship. As I’m sure you already know.

I believe networking allows people to experience who you are and what you are all about. Share your dreams with them. Allow fellow networkers to know what you are all about. You want to know them and they want to know you. The more you can get in front of them and show them that, the more they are willing to refer you to a friend, colleague or family member.

IN MODERATION: Joining a local group can mean committing to attend one meeting a week. If that’s too much, then maybe online is your best option. Online groups can be very addicting, but if you just join one or two you can participate in moderation. Like I said, set aside a couple hours a week to read and respond to posts. Over time, you will establish a relationship with the group.

Here are a couple websites to check out. Don’t forget to look in your local paper for other networking groups in the area.

Business Networking International (BNI):



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