Authenticity and Marketing Strategies

Tuesday, November 18th, 2008 | Marketing with
Posted by: Kristen Beireis, Trust Marketing Expert

So you may be wondering what authenticity and marketing have to do with each other.  Then again, maybe not. Maybe you already know that if authenticity bleeds through each and every piece of marketing you put out into the world, you create trust and clients are attracted to you.  Did you know that authenticity is also important in the marketing strategies you choose for your business?

Here’s the way I see it.  There are thousands of marketing strategies you could choose for your business.  Likely, you’ve tried many of them.  Some work and some don’t.  Is it because the strategy is faulty?  Probably not.  Most of the time marketing strategies are created because someone tried it and it worked.  However, it may not work for everyone.  Have you ever heard the story of how someone had crazy, wild success with a strategy, then you decided to try it?  Did it work for you, like it did them?  If so, great!! Stick with that marketing strategy.  If not, then you may want to consider trying something else.

Each one of us has a marketing strategy combination that’s going to work for us.  It’s just a matter of finding that combination.  First, it helps to know how you work best and what activities you find exciting.  You see, if you aren’t excited about the marketing you do, then it likely won’t get done and won’t be effective.  So, play with your marketing.  Try new things.

For me, I’m always trying different marketing strategies.  I don’t try them for a day or a week, but each year I try about 3 or 4 different strategies and see how they work.  I am a creative person and I enjoy trying new things, so playing new strategies gets my creative juices flowing.  I get excited and I can’t wait to work on it.  I find that when I’m looking forward to the marketing, then I attract more clients.

So, could the key to client attraction be using marketing strategies that are authentic for you?  What do you think?  I’d love to read a comment with your 2 cents.


  1. 1
    Lisa Lauffer // November 18th, 2008 at 11:03 am

    I absolutely agree with you. Especially as coaches, we need to exude authenticity. And when we use the marketing strategies to which we feel naturally drawn, we’re excited to use them, and that shines through to our potential clients. I’ve recently eschewed the marketing strategies I thought I should do for ones that energize me, and I’ve been bowled over by the response. Those results produce more energy, and the cycle builds on itself.

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