Find the Balance

Tuesday, August 12th, 2014 | Marketing, Marketing Balance, Trust Marketing with
Posted by: Kristen Beireis, Trust Marketing Expert


As a coach, I’m sure you know all about the work/life balance issue so many people need help with.  You may even specialize in that.  The world definitely needs to learn where that balance is.

Even if you know what “balance” means and have accomplished it in life, it can be difficult to find it when it comes to marketing. I mean, there are certain things that just HAVE-TO get done, right?  Did you see that “have-to” in there?  We all know that’s a sign of toleration.  Toleration means that we’re giving all our power over to some other force and not being at choice.

When I see this happening in marketing, it usually shows up as overwhelm.  Many times it means late nights and weekends working in the name of “marketing.”

I have a saying: There is no such thing as a “Marketing Emergency.”

If there is no such thing as an emergency, then there is no reason to use the excuse that you “have-to” get your marketing done instead of something else more important in life.

So, it’s time to check-in on the balance with your marketing. What are you giving up in the name of “marketing?” What are you tolerating?  What do you feel just can’t be changed in your marketing?  Where are you most overwhelmed?

Now, ask yourself the most important question;

What’s a new perspective?

This article is part of a series about how to use coaching concepts you already know to make marketing easier.  If you are interested in having the full collection of articles, you can download “The Coaches’ Guide to Easier Marketing” at

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