Browsing Category: "Business Life"

No Marketing Week, but I may do marketing.

Monday, December 26th, 2011 | Business Life with No Comments »

I know, I know!  My challenge to you this month was to NOT do any marketing this week.  Well, it’s Monday and I’m pretty sure I’ll do some marketing.  What?!!!

This is the joy of not planning to do marketing.  I’m definitely going to get my tax papers ready.  I’ll also be taking some time out to go play with family and/or friends.  I also have plans to take a voice lesson this week to prepare for an audition next week.  That’s ALL going to happen.

However, there will be some extra business time, once my end of year/new year stuff is together.  Then what?  Usually, what happens is ideas for marketing start creeping in.  Then I, of course, want to get started with those ideas right away and start writing.  Inevitably this is what happens the last week of December for me.

Why tell you this?  I want you to give yourself permission.  If you find yourself having completed everything you wanted to do in the week.  Let’s say Thursday you have some spare time because you completed your end of year stuff.  Ask yourself the question…What do I want to do right now?  Then, go do it!!  If it’s marketing, then please give yourself permission.  Give yourself permission to play wherever your heart desires.  This is YOUR time.  You created it, you get to enjoy it!

Having a week off from marketing means to not have any marketing that MUST get done.  It doesn’t mean you have to avoid marketing when you really want to go play in it.

Enjoy your week!  And if, per chance, you are missing out on things you really wanted to do this week…let me know.  I can help you get more of that on a monthly, weekly, daily basis.

Invest in your business and yourself!

Tuesday, May 5th, 2009 | Business Life, Small Business Management with No Comments »

Okay, so I’m NOT one of these people who runs out and attends every seminar I can get to in a year.  I don’t enroll in programs.  I RARELY even purchase e-books or home study courses.  I’m a one-on-one kinda gal and I’ve invested in a coach to keep me moving in my business, help me find what I need to work on, and support me in gaining the information that’s necessary along the way.  HOWEVER….

I have been known to occasionally invest in my education to further my business.  A couple years ago I felt a deep desire to attend coaching school at CTI and I went through the 5 weekends of core training.  This was a HUGE investment of time and money that paid off tremendously!  I expanded my skills and integrated coaching into my consulting, which has allowed me to advance the services we offer.  Not only that, I gained some major confidence in my relationship with my husband and in my business.  So, it was personally a very big growth moment for me.

Just last month, I decided to invest in my education and learn more about marketing to my clientelle by attending Kelly O’Neil’s Marketing to Millionaires Retreat.  I am NOT someone who typically makes purchases without having the money in the bank to be able to pay it off.  HOWEVER…I’ve decided the investment is worth it!!  Here’s the deal.  I know what it takes to market a business.  I know how to attract the clients that I worked with when I first started my business.  Over the last couple years I’ve been moving towards this higher earning target market.  I’ve been getting a straggling client here and there, but I’ve not been NEARLY as successful as I have in the past.  So, I know there are a couple things at work here.

First, is my LACK mentality.  Yes, even positive people have lack mentality, at times.  I’ve been unwilling to invest in the resources that are necessary to attract this market.  So, I know I need to start investing or I’ll just keep convincing myself that I can’t afford anything and I’ll stay where I am.

Second is my level of understanding.  I don’t earn (on a yearly NET basis) what my clients earn, so I have no idea what it’s like to be them.  I can’t get into their heads and look at what they are thinking about their purchases.  I also don’t understand what their struggles are as much as I did my previous target market.  I most certainly know my work and what I can do for them, but I don’t know how to help them understand that.  In order to be able to produce effective marketing materials, I know this retreat is needed.

I know I will learn what I need to learn and that this investment is about so much more than education.  It’s also going to help me grow and get out of lack mentality.  There is a time to invest in your business and, I believe, it coincides with when we need to grow as business owners.  I don’t believe in going out and spending tons of money on credit just to learn everything I can learn, regardless of whether I know I need it or not.  I DO believe in investing in my business when I have a sneaky suspicion it will get me out of the mental lull when I feel myself moving towards getting stuck there.

Invest wisely, but make sure it’s an investment that will not only move your business, but move YOU as well.

What are your thoughts on investing for self as well as business?  Leave a comment and let me know.  I’d love to hear from you.

Why tolerate technical bugs?

Tuesday, February 17th, 2009 | Business Life, technology with No Comments »

One of the first things I learned in working with a coach was to be aware of toleration.  I also learned that I didn’t have to tolerate anything.  I can choose something else, if I want to.  Since that revelation (several years ago), I’ve also discovered that sometimes it’s worth tolerating something.  Especially when it comes to buggy technology.

I know, the coach in you would like me to look somewhere else, but open your mind and look for the value in toleration here.  There are two places, in particular, that I tolerate buggy technology.

1)  Shopping carts - every cart has it’s thing.  I work with several different carts between my own and my clients’.  Every single one of them has something to tolerate.  There is one that can’t handle an upgrade.  Every time they change something and I see a notice that on a particular date there will be changes, I get nervous.  From past experience, I know, that usually means one of our clients will have a problem.  Why do my clients and I tolerate this?  Because it can do everything we need it to do to support their ever growing businesses.  Sure, there are other options out there, but they also have bugs.  They also don’t do everything we need.  So, we stay where we are and we tolerate the bugs.  In the long-run this supports our bigger vision of growing the business.

2) Twitter - Now, I do have to give Twitter credit here.  They’ve gotten MUCH better with the bugs over the last 5 months or so.  In the beginning of Twitter the fail whale was a daily occurrence. Now, it might be once or twice a month that we have issues.  Why do we tolerate the fail whale?  Because Twitter is such an amazingly powerful tool that we love it.  For me, I get so much value out of Twitter when it’s up and running, that I’m willing to tolerate the days when it’s buggy.  It’s SO worth it.

Technology isn’t perfect.  No matter how hard the programmers try to predict every possible problem to code for, there will always be something unexpected.  Online marketing is totally reliant on technology.  So, the important thing to remember is the value you receive from the technology when it’s working properly.  Is that value worth sticking around for?  If not, then it’s time to stop tolerating.  Otherwise, practice gratitude when the technology works the way it’s supposed to and forgiveness when you find yourself tolerating.

What are your thoughts on this?  What kinds of technology are you tolerating?  Leave a comment.  I’d love to read it.

Marketing & Presence

Tuesday, February 3rd, 2009 | Business Life, Marketing, Marketing Strategies with 2 Comments

Are you wondering what place presence has in marketing? Did you know you can apply spiritual concepts to your business? I’d like to share how it fits for me in hopes that others who function like me, might learn how to do the same in their business.

You see, I have this old habit of getting seriously focused on my to-do list. So focused that I lose sight of anything going on around me. As a business owner and marketer this gets me in trouble. If I’m always focused on that list, I miss when something isn’t working. I ignore profits declining. I forget there’s more to life than business and ignore my personal life, too.

I know this about myself and have decided that to-do lists are not for me. Some people don’t get things done without it and I get that. If it works for you, use it! If you are like me and get overly attached to the list, you may want to try presence instead.

I can just hear some of you questioning how anything gets done without a list. I’ll share with you my method.

I know lots of information about marketing strategies. When I choose to do one, I already know what it takes to execute it (If you don’t know this information, you can easily hire someone to educate you or do the research yourself). In my business day I stop and ask myself “What’s most important right now?” I do this whenever I have a moment; between calls, during lunch, at the beginning of my day etc… I listen for the answer. I trust that whatever comes to mind is what needs to be worked on.

You may wonder how I meet deadlines. I trust that my inner knowing can guide me and keep me on track. So far (after 3 years of this practice), I’ve always been satisfied with the outcome of my own projects. That’s not to say that I haven’t extended deadlines or run way longer on a project than I originally planned. It just means I trusted that whatever time it takes is the time the project needed to take. In the end, I always end up with a well executed marketing strategy for myself. I also get through the implementation process with very little (if any) stress. Trusting my own process allows flexibility, awareness, and choice. Without my own deadline, I get to focus on what’s most important right now.

As you may know, I also work with a team and I handle the marketing implementation for my clients.  I rarely do any of the “work” for my clients (that’s what I have a team of experts for).  When I do take on a client project, I get it done on time.  Trusting my inner knowing will keep me on track, works.

Again, this method of selecting what marketing strategy to work on is not for everyone, but it can be helpful for those of you who get stuck in the list, like I do.

What do you think? Does presence have a place in marketing YOUR business?

Virtual Team Building for the Experienced Coach

Tuesday, January 20th, 2009 | Business Life, Uncategorized, Virtual Team Building with 3 Comments

As I continue on my business building journey, I’m reading and exploring what it is that experienced coaches need to keep growing their already successful businesses.  A couple weeks ago, I stumbled upon an amazing new take, written by Melanie Benson-Strick.  If you don’t know Melanie, she is the “Million Dollar Lifestyle Business Coach.”  Melanie has some awesome resources on how to build an effective team and she’s very experienced at working with coaches to help them build successful businesses.  Let’s face it, who DOESN’T want a million dollar coaching business?

Anyway, let me get back to the point.  Melanie has written a new “The CEO Factor Manifesto” that is extremely valuable for any coach who is looking to build a 6 or 7 figure business.  As I read through this manifesto, I noticed all the permissions it gave me to be creative, do what I want to do in business, and keep building my business “as if” I was already at that 6 or 7 figure mark.  Not only that, she gives some great ideas on how to build a team that is effective for you, where you can sit back and do what you want to do, instead of spending all your time managing.

My favorite part is that Melanie really gets to the heart of structuring a business to support your lifestyle and who you are.  It’s so important that we remember life comes first and business comes second when we are so passionate about our business and it’s so close to our hearts.  I really love the way Melanie takes the idea of outsourcing and helps you grasp the mindset needed to create an effective team.  I will probably read that pdf 100 times over.  Honestly, I think any virtual business owner needs to read this manifesto.  Go download it at http://www.theceofactormanifesto.com.

Let me know what you think!  I’d like to hear what you, as a coach, gleen from this incredibly helpful piece of information!