It’s so simple, but it’s forgotten way too often and it can cost you more than just google rankings. It can cost you potential clients.
No matter what you are putting on the internet, make sure you always link back to your website. We see it all too often with new clients that come to us. They aren’t taking advantage of the little places that could be bringing good money.
Some of you may have more than one brand that you are working with, so having one link is not an option. If that’s the case, then create a web hub for yourself. It can exist on a current URL or buy a URL that has your name in it. Put a little about yourself as a person and then list all the different brands you have created with a graphic and easy to scan description. This way people can quickly/easily scan and find the place they want to go. Use this hub page as your link wherever you can. For an example of one of these pages, you can see my very simple page at http://www.kristenbeireis.com. Here I have links to all my pages, brands and activities.
Below is a list of 10 places that are easy to add your website URL to and will provide you with more exposure, traffic, and better rankings.
1) Link from you blog to your site and vice versa.
2) Facebook profile - there’s a place in your profile information AND that little bio box under your picture is a good place to link back to your website.
3) Facebook Fan Page - If not in the bio box under your picture, at least have a link on your boxes tab and in the profile information.
4) Twitter - There’s a place for a link in your settings. You can also create a background graphic that has the link. It’s not clickable, but if you have an easy URL, they can just type it in from there.
5) LinkedIn - Make sure you include your link in your bio. You can have several links here, so keep that in mind.
6) Sales Pages - Yes, I know, sales pages are supposed to be plain (that’s a whole other discussion). If you don’t have a link back to your main website, then how are people supposed to get to know who you are? When I see something I want to buy (especially coaching related), I want to know who’s behind it and what else do they offer. So, at least include a little tiny link at the bottom of the sales page that leads back to your main website.
7) Autoresponder e-mails - It’s easy to forget that e-mails in your autoresponder system do not always link back to your website. So, it needs to be in your signature. Some systems allow a global setting where that signature is added to the bottom of every e-mail. Others will require that you add it into the e-mail message itself. Either way, don’t miss this easy way to link back to your website.
8) Any online profile - If you are a member of a social network, or have a listing on a website, make sure you have a link back to your site somewhere on your listing or profile. Sometimes these sites will ask for a URL but they don’t always add it in a way that’s obvious for people to find. So, make sure you display it prominently in one way or another.
9) Article submissions - Most aritcle submission sites will allow a bio or author box. Make sure you include a link to a sales page or website in each article that you submit.
10) Newsgroups or message boards - It’s easy to forget to include a link to your site in these e-mails. It’s important to remind people that you have a website. It also helps if someone passes on the great information you share. The link right in the message makes it easy for the new person that just discovered you.
So, were there any new ones that you hadn’t thought about? Do you have others to add? Feel free to leave a comment and let us know.