Browsing Category: "Coaching Concepts Applied to Marketing"

Wishes for you on your marketing journey

Wednesday, May 18th, 2016 | Business Life, Coaching Concepts Applied to Marketing, Marketing with No Comments »

stars-smallI see the stars in your eyes filled with hope for your dream business to come into reality.  You truly believe that you can make it.  All you have to do is get there and everything will fall into place.

You want to believe the slogans that say you can have $10,000/month in income now and make 6-figures in six months.  These statements give you hope.  Especially when you read about the person offering it and find out they’ve been right where you are now.

You tell yourself over and over again that you’re a coach and you will reach your goals.  If they can do it, so can you.  You can make it happen, therefore it will happen and you’re willing to do whatever it takes to get there.  You’re willing to be uncomfortable, stretch and push your limits.

You continually look for whatever nibble you can get on the tree of instant stardom. Hoping you’ll be the one to make it work.  No matter the cost, time or energy it takes.

You’re determined.  You have great tenacity.  You will not stop until you’ve successfully created a business that allows you to live out your purpose, change lives and make the world a better place.

You are an amazing coach who will change the world.

My wish for you is that you enjoy getting the word out about your business so much that it becomes second nature.

My wish for you is that you consistently touch people deeply resulting in relationships that lead to paying clients.

My wish for you is to have a foundation for your marketing that will support your values, help you make wise decisions and grow at a rate that fits your priorities.

If you were to look deep within your heart and ask the following three questions of yourself, how would you answer them?

What do you want in this moment?

What do you want your life to look like on the road to your dream?

Who do you want to be as you build your business?

You are a coach and I’m sure you’ve asked your clients questions like this, but are you asking them of yourself?

The power of AND in selling

Wednesday, March 9th, 2016 | Coaching Concepts Applied to Marketing, Marketing, Trust Marketing with 2 Comments

symbol-1166560-640x640When I went to coaching school, one of the things we were taught was to design an alliance with our clients.  We were taught to help them find their agenda and set up what they want to work on through coaching.  We were taught to ask questions to clarify the objectives of our relationship and what their needs are in order to get what they desire.  We were taught to partner with our clients to make sure the relationship is beneficial to the client and honors the coach.  It’s a design that creates a whole new entity; the coaching relationship.

I’m listening to the book Trust-Based Selling by Charles H. Green.  In his book he states; “The relationship is the client, not the customer.”  If the relationship is the client, then in order to sell your coaching services, you need to create a strong coaching relationship that will thrive.

What does a thriving coaching relationship need?  It needs at least two things:

  • A coach who is willing to be curious, ask questions, leave their agenda aside and focus on the Coach-ee.  Along with many other ethical commitments and skills.
  • A Coach-ee with an agenda they are willing to share, explore and be challenged on while doing some pretty major self-introspection.

What else does a coaching relationship with YOU need to thrive?

What’s it going to take for YOU to create a successful and sustainable coaching relationship?

Who do YOU want to be while creating that kind of relationship?

When you focus on what it takes to build a coaching relationship, you no longer need a “client”.  You now need a partner.  You’re looking for a partner who is a good fit.  You will need to nurture that coaching relationship from the very beginning.  You’ll need to be the coach.  And not just when you get on the phone.  It starts in your writing, social networking, interviewing etc…

Now, I’m not saying to go out and coach for free and coach everyone you can find (while that may work for some people)!  I’m saying to start building the coaching relationship.  Take a look at your website, blog, social media, business cards, brochures etc…  Are you building the relationship as a coach looking for the other half of a coaching relationship?  Or are you trying to get a client?

As I listened to the words spoken about what Trust-Based Selling looks like, I found myself smiling from ear to ear.  Why?  Because Charles H. Green basically says that people who want to be Trust-Based Sellers just need to be coaches.  And we, as coaches, already know how to do that!  Imagine how much more difficult that might be for a Lawyer!

The problem is that we are trying to sell by way of sales training that so many other professionals understand and can make great success with.  However, we coaches have an edge on them.  We can build trust.  It’s innate in the skills that we learn as coaches.  People are tired of being marketed to.  They want a relationship.  Lucky you.  If you’re a coach, you may have the perfect relationship for them.

Stop trusting in processes and procedures that help you make a sale.

Trust in your skills as a coach.  Feed the relationship every step of the way.  And those who want to partner with you will trust you immediately.  Don’t make it about getting the client.  Use the power of AND.  Make it about the relationship you’re building together.

What do you think?  What do you think it looks like to sell to the relationship?

Be yourself

Tuesday, April 14th, 2015 | Coaching Concepts Applied to Marketing, Marketing, Marketing Strategies, Trust Marketing with No Comments »

trustyourselfAs coaches, we are big on making sure our clients own more of who they are.  We want them to be themselves.

In marketing, there are supposedly rules, scripts and procedures we all have to follow.  It’s hard to find room to be yourself amongst all the statistics and valuable information. However, being yourself is imperative to getting results from your marketing.

As a coach, you have a specific style of coaching.  You have something special that only you can offer to your clients. You have a unique thought process and steps you walk clients through.  You also have a way of talking to your clients that gets them to trust you and allows you to be there on their journey.

All of these things are because of who you are.  All of these things need to be reflected in your marketing.  YOU need be in your marketing. There are a lot more coaches in the world these days than there were when I started my business in 2006.  You need to stand out among the crowd and you can only do that by being you.

So, regardless of what people say you’re supposed to do, what the right way is, where you are in your business, what you’re aiming for etc… Just, please, be yourself.

This article is part of a series about how to use coaching concepts you already know to make marketing easier.  If you are interested in having the full collection of articles, you can download “The Coaches’ Guide to Easier Marketing” at

Success is more than a number

Tuesday, March 10th, 2015 | Coaching Concepts Applied to Marketing, Differentiation, Marketing, Marketing Balance, Marketing Strategies, Trust Marketing with No Comments »

calculator on banknotesSo, how many clients have you had clarify what the definition of success is for them?   There are countless definitions, aren’t there?

I know a lot of people who are working towards 6-figure success.  This seems to be a big definition for marketing/business success these days.  It’s great to have a number and all, but what does that look like? Does it look like owning a team of people who run your business while you gallivant around the world speaking?  Does it look like vacations around business trips?   Or does it look like lounging around between clients, while your business runs itself?

It’s easy to get caught up in all the frenzy around creating a number.  However, it’s hugely important to know what it’s going to look like for you. Success is more than a number.  In terms of business, it usually has to do with lifestyle. We go for 6-figures (or 7) because that’s supposed to bring us a certain lifestyle.

I’ve been there.  I wanted to be a Broadway star and I wanted to earn 6-figures in business.  I went for it both times.  What I forgot to look at was what it will take to get there and what it will really look like when I get there.   Two things you don’t want to forget when reaching a goal, right?

It’s so easy to forget when it comes to business.  Especially with everyone throwing around that success is a 6-figure income. What’s your definition of success?  Does it match what it’s going to take to get there and stay there?

What does your marketing look like?  What will you have to do and what will you need others to do?  How much time and energy will it take, from you, to be the owner of that dream? Don’t guess!  Find out for real.  Then determine if you still want to shoot for your definition of success or if you need to revamp and create a completely different goal.

This article is part of a series about how to use coaching concepts you already know to make marketing easier.  If you are interested in having the full collection of articles, you can download “The Coaches’ Guide to Easier Marketing” at

Do it anyway

Tuesday, February 10th, 2015 | Coaching Concepts Applied to Marketing, Differentiation, Marketing, Marketing Strategies with No Comments »

This is one of my favorite coaching concepts from my early days working with a coach.  I’ve always kind of been a “do it anyway” kind of person.  I mean, I went to NYC to become a Broadway star and didn’t even have an acting degree. At the same time, stepping away from that career was a HUGE feat to do it anyway.   I honestly didn’t know if I could survive.  I did it anyway and became stronger because of it!

Do you have a “do it anyway” story?  It’s scary, right?  We never know what’s going to happen.  We hope something great comes of it, but those saboteurs just make it sound like the world will crash around us.

A lot of my clients get scared at some point in our work together.  They come up with some great way of putting themselves out there as a coach.  They get really excited about it and know that they can be more powerful if they just moved forward on it.  At the same time, those “You can’t do that!” messages pop up in their head.

woman-arms-outstretched-smallThat’s the moment when I challenge them to do it anyway.  When they do, it’s pretty amazing.  They go out and say or do something that they’ve never seen anyone do.  They stand in their power as a coach and they go after clients in a whole new way.  Then they come back to me and tell me of their adventures.  Sometimes it’s like magic and it worked out perfectly.  Other times, they found something else in the process and followed that….then it worked out perfectly.  Every single time they come back to me and say “That’s marketing?  It was too easy.”  That’s when you know you’re onto something.

So, regardless of the saboteur’s, do marketing in your own way.  Trust your ideas.  Trust your gut. See what happens.  You might just find the easy way to do marketing.

This article is part of a series about how to use coaching concepts you already know to make marketing easier.  If you are interested in having the full collection of articles, you can download “The Coaches’ Guide to Easier Marketing” at