Browsing Category: "Coaching Concepts Applied to Marketing"

What do you want?

Tuesday, January 13th, 2015 | Coaching Concepts Applied to Marketing, Marketing, Marketing Strategies, Trust Marketing with No Comments »

Usually, when I ask this question I get one of the following:

I want to be successful.
I want to be consistent in marketing.
I want more clients.

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These are great answers, but I’m sure you can see how top level these are (very much in “little a” territory, if you know what I mean).    Yes, working with someone on marketing can get you those things.  However, it’s important to look beyond the top level.

Marketing isn’t just about improving your business. If you let it, marketing can get you more of what you want in other ways.  What do you want in relationships?  What do you want in terms of expressing yourself?  What do you want your work to do for the world?  What do you want deep down in your soul?

Marketing can be a very fulfilling experience if you really look deeply at what you want.  If you want people to be happy, then use that as a basis to create all your marketing ideas from.  If you want to bring people quiet and peace, then infuse all your marketing, classes, books etc… with a peaceful tone.

Marketing is a medium for you to create whatever you want. So, what do you really want?  Now use marketing to get it.

This article is part of a series about how to use coaching concepts you already know to make marketing easier.  If you are interested in having the full collection of articles, you can download “The Coaches’ Guide to Easier Marketing” at http://www.coachesmarketingsource.com.

Values Matter

Tuesday, November 11th, 2014 | Coaching Concepts Applied to Marketing, Marketing, Marketing Strategies, Trust Marketing with No Comments »

core valuesI’m pretty sure it was the first month of coaching I ever had where we explored my personal values.  My coach was great at helping me find words around them and deepening my understanding of those values.  This was hugely helpful as I moved into making big life-changing decisions in our work together.

Over the years, I’ve learned that when I’ve honored my values, I’ve been able to accomplish great things.  I soar and life gets a whole lot easier.

That’s why I have taken values work into marketing.  Marketing gets a whole lot easier and you can accomplish so much more when you are honoring our values.

In this work, I’ve noticed a big trend. All the coaches I have worked with are relationship oriented, creative and would much prefer to be coaching than doing marketing.  The people who teach marketing absolutely love marketing, are technically inclined and rely on facts and figures.

While the information these educators give is required in order to have an understanding of marketing, it can be very confining for those with opposite values.

Your values matter in marketing. At some point, you have to take what you’ve learned and apply your values to the marketing.  Use your creativity.  Use those ideas floating around in your head.  Follow those relationships in a way that honors your values.  You don’t have to give up your values in order to be successful at marketing.  In fact, you won’t be successful if you ignore them.

Go back to your values and trust in them.  Especially if the details of marketing are a challenge for you.  If you want some help, I’m offering a FREE 90 minute 2015 Marketing Planning workshop that starts with values.  Be one of only 10 coaches in this small group mastermind on December 10.  Reserve your spot at http://www.coachesmarketingsource.com/valuesmarketingcall.html.

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You have a choice

Tuesday, October 14th, 2014 | Coaching Concepts Applied to Marketing, Marketing, Marketing Strategies with No Comments »

mywayWhen working with clients, we’re always pointing out where the choices are.  We know, as coaches, that being at choice is very powerful.

Even in marketing, you can be “at choice.” You don’t have to follow what the gurus tell you to do.  You don’t have to do everything EXACTLY as you were taught to do it.  You have a choice.

Have you ever sat down to look at the next marketing project and thought about trying something new with it?  Did you do it?  Or did you convince yourself that you were taught to do it the most successful way, so you should follow the rules? Right? Um, not always.

What if it doesn’t fit for you? I can’t say it enough.  Whatever marketing you do must fit who you are. So, if you have a little tiny niggle about making a different choice that’s popping up for you, it might be time to follow it.  Don’t ignore it.  Let it bubble up and get creative.  Ask how you can put it into action.

You can choose to make any marketing you do, your own.  You can choose a different way that fits better for you.  You can even invent something new.  The world is your oyster and marketing can be whatever you want to make it. When you honor those off the wall, new ideas, you’ll be putting yourself out there in a way that’s new and different.  People want something different. So, trust your choice and potential clients will instantly trust you. What new choice can you make today?

This article is part of a series about how to use coaching concepts you already know to make marketing easier.  If you are interested in having the full collection of articles, you can download “The Coaches’ Guide to Easier Marketing” at http://www.coachesmarketingsource.com.

There is no magic formula

Tuesday, September 9th, 2014 | Coaching Concepts Applied to Marketing, Marketing, Marketing Strategies, Trust Marketing with No Comments »

emc2formulaWhen it comes to choosing what to do in marketing, most clients come to me wanting me to tell them the absolute most effective, right things that the best marketers and experts do in marketing.   No one wants to reinvent the wheel.  Everyone wants to spend the least amount of time figuring out what works and what doesn’t.

I’m sorry to inform you that you need to take some time to figure out what works for you.  While there are great processes, procedures, scripts and programs to follow out there, it has to be a fit for you.  This is how thousands of dollars get wasted on marketing training every year.

Just as in our lives we all have to find our own path and our way of moving through life, the same applies to marketing.  So, how do you go about that?  Well, you first look at the options.  What do you want to learn about marketing? (Notice I didn’t ask what you need to know.)

Now, take a look at what marketing has been easiest for you. Marketing that gets done without a problem.  Marketing you don’t procrastinate on.  What about it makes it easy?  What motivates you to do it?  These are important factors to look for when choosing what to learn or move into next with marketing.

Now that you know what’s going to work for you, look for a Teacher/program/product that promises to include those types of marketing strategies.

There is no magic formula that’s going to make your marketing bring in millions of dollars tomorrow. However, there is a way of working in marketing that fits you best.  Trust it and make choices from that place.  Look for trainings that match and you won’t waste your money.

This article is part of a series about how to use coaching concepts you already know to make marketing easier.  If you are interested in having the full collection of articles, you can download “The Coaches’ Guide to Easier Marketing” at http://www.coachesmarketingsource.com.

Shift happens in marketing.

Wednesday, July 9th, 2014 | Coaching Concepts Applied to Marketing, Marketing, Marketing Strategies, Trust Marketing with 1 Comment

Plan CEntrepreneurs go through many stages in the development of their business.  As a coach, I think we go through a lot more shifting than many others.  It’s in our nature to continually explore who we are and evolve as human beings.  Most of the time, this translates into who we are as business owners and the services we provide.

I see a lot of shifting happen in the first few years as the coach gets clearer on who they are as a coach and who they work best with.  As the business continues to grow there are shifting points that require re-evaluating the time/energy drain of the business.  Coaches also continue to evolve in their coaching style, getting clearer which leads to multiple re-branding periods over the course of the first 10 years.

So, how in the world do you maintain any kind of consistency and trust when your image is constantly shifting?

First of all, it’s important to remain transparent.  Talk about it after the shift has taken place.  Explain why you went that direction.  Share your thought process and why it’s a much better fit for you now.

Secondly, make sure you get all the remnants of the “old you” out of the way.  I go through a clearing process every time I reinvent myself.  I clear out old branding, old messaging, old products and old files on my computer.  This is a process of saying goodbye for me.  This translates out into the world when I start creating the new me.  Mentally clearing the old leaves way for the new.

If you give an explanation and consistently show up as the “new you,” you’ll find that many people will come on the ride with you.  As new people find you, all they see is the “new you” as well.  There is no confusion.  There is only trust.

This article is part of a series about how to use coaching concepts you already know to make marketing easier.  If you are interested in having the full collection of articles, you can download “The Coaches’ Guide to Easier Marketing” at http://www.coachesmarketingsource.com.