Browsing Category: "Marketing Strategies"

Shiny Object Syndrome Always Gets Me Down

Wednesday, November 4th, 2015 | Marketing, Marketing Balance, Marketing Strategies, Uncategorized with No Comments »

questionfacebookadYou know the lyric “Rainy days and mondays always get me down.”  While those two things rarely get me down, what DOES get me down is Shiny Object Syndrome (SOS).  You’ve probably heard of this syndrome, but do you really know what it means?

Have you ever had a colleague who was working on a marketing project and added something new to it?  Their language may be something like “I just heard of this really great new way to boost my results, so I’m adding it into my upcoming campaign.”   This is the first symptom of SOS.

When I was doing Virtual Assistant work, a lot of my clients were going through website updates.  As the person who was in charge of implementing the changes, I was happy to do whatever my clients asked.  So, I’d get started.  A week into the project, I’d get an e-mail about some website they found with information on how to make their website more effective and they would ask me to add that in.  Another week into the project, they’d hear from a marketing guru that we need to change the orientation of a picture and I needed to change it.  Then two weeks later, there would be a rewrite on the text, because a new concept about how to write copy came out.  And this would happen throughout a project.

Here’s another example that seems extreme, but I see it frequently.  A coach is in the first year of their business and they want to learn everything they can about marketing.  They read some books, take some teleclasses, talk to some people who have been there and hire someone to help them get everything done.

All of this sounds smart doesn’t it?  Yes, it’s smart to research and add in things that will be more effective.  However, there’s a piece all these people missed that puts them in the Shiny Object Syndrome category.   WHY?  When I asked for a reason to make changes or why they hired someone to help them, the answer was “Because they said so.”

Shiny Object Syndrome is when you end up spending more time, energy and money because you kept looking for the next shiny object.

Each change I made as a VA cost my client money, because it meant more time on the project.  If you try several different new things in a marketing campaign, you won’t know which one worked.  If you’re constantly spending energy looking for something new, you’re not spending as much energy on the things that are already in place (and possibly working for you).

What drives me most crazy is that so many people are adding tons of things to their to-do list that might not even be something THEY, specifically, need to do.  If you are walking around looking for the next great shiny thing to do in your marketing, that is the first symptom.  Don’t let it get out of hand.  Ask why YOU should do it?  Make sure it’s a fit for you, your vision, your values and your focus before you commit to anything.

Be yourself

Tuesday, April 14th, 2015 | Coaching Concepts Applied to Marketing, Marketing, Marketing Strategies, Trust Marketing with No Comments »

trustyourselfAs coaches, we are big on making sure our clients own more of who they are.  We want them to be themselves.

In marketing, there are supposedly rules, scripts and procedures we all have to follow.  It’s hard to find room to be yourself amongst all the statistics and valuable information. However, being yourself is imperative to getting results from your marketing.

As a coach, you have a specific style of coaching.  You have something special that only you can offer to your clients. You have a unique thought process and steps you walk clients through.  You also have a way of talking to your clients that gets them to trust you and allows you to be there on their journey.

All of these things are because of who you are.  All of these things need to be reflected in your marketing.  YOU need be in your marketing. There are a lot more coaches in the world these days than there were when I started my business in 2006.  You need to stand out among the crowd and you can only do that by being you.

So, regardless of what people say you’re supposed to do, what the right way is, where you are in your business, what you’re aiming for etc… Just, please, be yourself.

This article is part of a series about how to use coaching concepts you already know to make marketing easier.  If you are interested in having the full collection of articles, you can download “The Coaches’ Guide to Easier Marketing” at

Success is more than a number

Tuesday, March 10th, 2015 | Coaching Concepts Applied to Marketing, Differentiation, Marketing, Marketing Balance, Marketing Strategies, Trust Marketing with No Comments »

calculator on banknotesSo, how many clients have you had clarify what the definition of success is for them?   There are countless definitions, aren’t there?

I know a lot of people who are working towards 6-figure success.  This seems to be a big definition for marketing/business success these days.  It’s great to have a number and all, but what does that look like? Does it look like owning a team of people who run your business while you gallivant around the world speaking?  Does it look like vacations around business trips?   Or does it look like lounging around between clients, while your business runs itself?

It’s easy to get caught up in all the frenzy around creating a number.  However, it’s hugely important to know what it’s going to look like for you. Success is more than a number.  In terms of business, it usually has to do with lifestyle. We go for 6-figures (or 7) because that’s supposed to bring us a certain lifestyle.

I’ve been there.  I wanted to be a Broadway star and I wanted to earn 6-figures in business.  I went for it both times.  What I forgot to look at was what it will take to get there and what it will really look like when I get there.   Two things you don’t want to forget when reaching a goal, right?

It’s so easy to forget when it comes to business.  Especially with everyone throwing around that success is a 6-figure income. What’s your definition of success?  Does it match what it’s going to take to get there and stay there?

What does your marketing look like?  What will you have to do and what will you need others to do?  How much time and energy will it take, from you, to be the owner of that dream? Don’t guess!  Find out for real.  Then determine if you still want to shoot for your definition of success or if you need to revamp and create a completely different goal.

This article is part of a series about how to use coaching concepts you already know to make marketing easier.  If you are interested in having the full collection of articles, you can download “The Coaches’ Guide to Easier Marketing” at

Stop complaining and be the change.

Tuesday, February 24th, 2015 | Marketing, Marketing Strategies, Trust Marketing with No Comments »

Be The ChangeI have read a lot of blog and social media posts about how slimy marketing has become.  These rants are especially rampant in the coaching community.  Marketers and coaches are fed up with sleazy feeling promises.  And I am too!!  However, I’m not going to throw my rant into the fire.  Instead I’d rather talk about how we can be the change in marketing.

What do you want to see in marketing messages?

How do you want others to show up in marketing?  Do you want to see transparency?  Then model it for others.  What does transparency look like to you?

I actually use an exercise I learned from Michel Neray called “What Drives You Crazy Makes You Great.”  It’s all about looking at what other people are doing and finding why it drives you crazy.  Then turning it on it’s head and doing the opposite.  So, when you look at marketing and get that sleazy feeling, pay attention.  What don’t you like?  What really gets your goat about that marketing?  And how do you want to market differently?

We all have our own values.

Personally, I think it all starts with values.  Usually when something feels sleazy, it’s because something in our values is off.  So, look closely at what you’re values are telling you when you see yucky marketing.  How is it going against your values?  What do you read into the marketing that feels like it’s trampling on your values?  Now, how can you honor that value in your own marketing?

Imagine if everyone created marketing from their values and honored those values.  How much cooler would marketing be?  How much more authentic would it be?  Sleazy would have no place in that world.

Be the change you wish to see in marketing.

It’s time that we (Marketing Experts, Coaches, Business Owners, Copywriters etc…) join together and be the change we wish to see in marketing.  Given all the complaints that are coming about, we have an opportunity to create change.  Obviously, people are craving a new marketing landscape where sleazy doesn’t exist.  So, let’s ban together and create it.

What would that new landscape look like?  My contribution to changing the landscape of marketing is showing up in two ways.  I’m making sure that my marketing is in integrity with my values.  I’m also Teaching, Mentoring and Coaching others to do the same.  What’s your contribution?

Do it anyway

Tuesday, February 10th, 2015 | Coaching Concepts Applied to Marketing, Differentiation, Marketing, Marketing Strategies with No Comments »

This is one of my favorite coaching concepts from my early days working with a coach.  I’ve always kind of been a “do it anyway” kind of person.  I mean, I went to NYC to become a Broadway star and didn’t even have an acting degree. At the same time, stepping away from that career was a HUGE feat to do it anyway.   I honestly didn’t know if I could survive.  I did it anyway and became stronger because of it!

Do you have a “do it anyway” story?  It’s scary, right?  We never know what’s going to happen.  We hope something great comes of it, but those saboteurs just make it sound like the world will crash around us.

A lot of my clients get scared at some point in our work together.  They come up with some great way of putting themselves out there as a coach.  They get really excited about it and know that they can be more powerful if they just moved forward on it.  At the same time, those “You can’t do that!” messages pop up in their head.

woman-arms-outstretched-smallThat’s the moment when I challenge them to do it anyway.  When they do, it’s pretty amazing.  They go out and say or do something that they’ve never seen anyone do.  They stand in their power as a coach and they go after clients in a whole new way.  Then they come back to me and tell me of their adventures.  Sometimes it’s like magic and it worked out perfectly.  Other times, they found something else in the process and followed that….then it worked out perfectly.  Every single time they come back to me and say “That’s marketing?  It was too easy.”  That’s when you know you’re onto something.

So, regardless of the saboteur’s, do marketing in your own way.  Trust your ideas.  Trust your gut. See what happens.  You might just find the easy way to do marketing.

This article is part of a series about how to use coaching concepts you already know to make marketing easier.  If you are interested in having the full collection of articles, you can download “The Coaches’ Guide to Easier Marketing” at