I, personally, like to do interviews. In fact, I’d rather do an interview than a tele-class. It’s more fun for me because I have someone there probing me throughout. I like being made to think on my feet. I’m guessing it comes from my acting days when I had to be on my toes every performance because you never know would happen…especially if I was performing with a group that liked to do onstage pranks (don’t get me started!).
Anyway, through twitter I’ve been following Michele Price @properitygal for a couple years I think. I’ve always liked what she posted and we’ve had a couple small convos which I appreciated. So, when she asked if I would be a guest on her Women In Business Radio show, I was all for it!
Last Monday we had a very frank discussion about my road becoming the Trust Marketing Expert and what that means. My favorite part was we didn’t have a script! Yes, I know as an actor I should love having scripts. However, in this world of business I much prefer to be myself and not “act” a part. So, I MUCH prefer to be offscript and candid.
Michele made it easy. She asked some great questions that got me thinking on the spot. She got some great off the cuff answers from me that I would’ve never thought to give had she not caught me off guard. Truly, it was a fun interview and we had a good time doing it. So, if you’d like to tune in listen to the interview by clicking here.
Leave your comments below about the show after you listen.
Here we go! It’s a big holiday week all around the world. There are things to do, people to see and lots of running around…for most people. What am I doing? Taking two weeks to casually work on some business development projects and play on my social networks.
I know, some of you are going, what do you mean “Play on my social networks?” You’re wondering if I’m foolishly spending my time on a frivolous activity. NO!! Absolutely not. Recently, I took some time to reflect on what marketing processes have been working for me over the year. I discovered that most of the JV’s I’ve created and the majority of the traffic I’ve had on my website have come from social networks. So, it’s certainly not frivolous. In fact, it’s been paying off!! In the way of clients!
So, I’m taking advantage of the open space I’ve created for the last two weeks of the year and I’m “enjoying” some time on Twitter, Facebook, and a couple listservs that I like to read. Just yesterday, I was on Twitter a lot (sorry, followers I might have been a bit of a chatty Kathy). Due to my extra activity, I woke up this morning to find 4 responses to conversations that started yesterday. One from a colleague, two from potential JV’s and one from a potential client. Do you see what I mean? In being extra present yesterday, I created continued conversation for today. How often can you say that about the marketing you do?!
Now, don’t get me wrong, I’m not JUST talking about work. I’m sharing experiences like wrapping Hubby’s Christmas gifts. I’m just being in the moment and putting stuff out there as I want to. I’m not treating it as “marketing.” I’m treating it as I do anytime I’m on a social network. I look for anything that interests me (on topic or off) and I jump in…just for fun. There are lots of topics that I enjoy talking about and some very interesting people in my networks, so my conversation could be about anything…not just my biz.
Are you enjoying some extra time on social networks at the end of the year? What’s your favorite social network to play on? Mine is Twitter…where I’m headed now! Leave your comments below! I’d love to hear from you.
Why not?! I have a high school reunion coming up and it got me thinking. Is this an appropriate time to do some networking? How cool would it be to include some people from my hometown in my business? Then I started thinking about whether a Coach could do the same. How well do you really know your classmates that you haven’t seen or talked to in 15, 20, 40 years? What a gift to offer a fellow classmate the opportunity to re-connect (or connect for the first time) on a Coaching level? Usually, in a reunion setting everyone is sharing their life stories anyway. If you are talking to someone that matches your ideal client, why not offer them your gifts? You would in any other networking situation.
Honestly, as a Coach, I consider most group gatherings to be a networking situation. People are curious about what Coaching is. Fill them in, help them understand what it is you do, why you love it and what they can get out of Coaching. If nothing else, you have educated one more person on the benefits of Coaching. I’m not saying that you should always be selling your services. In fact DON’T sell your services. Enjoy the questions. Get to know the person you are talking to. If they are your ideal client then you can bring up the Coaching and share with them your experience. It’s not about selling. It’s about getting to know the person you are speaking with. Enjoy it!! Network and have some fun!! Create new relationships and find a new client at the same time. At a class reunion, the supermarket, the party your friend dragged you to and any other social gathering where people are talking about LIFE.
I’d like to discuss something a little different this week. I’m finding that business is not just business. It’s about relationships. I have some excellent working relationships with Coaches and other business owners that I absolutely adore. When I do interviews, I’m interacting on a relationship level. For me, business is not about the tasks of the job. It’s about the relationships I create. My business life is so much more fulfilling when I’m creating relationships.
Any business owner has a personal investment in their business. So, when you (as the owner) talk about your business you are expressing your relationship with that business. As a Coach, you are aware of how closely your business aligns with your values. You believe in the value of your business and you want to share that with the rest of the world. THIS is your advantage.
CLIENTS - The Coaching industry is still young and a lot of people have no idea what your product is. I am always hearing that the experience explains it better than words can. As a client of a Coach (Robin Jones, CPCC), I can say that the experience is what sold ME on Coaching. The point is, a client is experiencing Coaching through the relationship you establish the moment they look at your website, purchase a product or speak to you on the phone. What kind of relationship do you have with your clients? Is that reflected throughout your business? If so, I believe you WILL attract the clients you want to work with.
COACHES - Through Classess, Conventions and online networks, there are many Coaches that you have come into contact with. How many have you established a relationship with? Being polite and businesslike is still a relationship. What kind of relationship do you WANT to have with this network? The possibilities are endless.
OTHER BUSINESS OWNERS - If you are out in the networking world, then relationships are being formed constantly. These are the relationships that will bring you more clients. As you meet other business owners, you have the opportunity to establish a wonderful win-win relationship where you both benefit. It’s not about the referrals, or the amount of clients you get for each other. It’s about the relationship you establish that allows both of you to soar. You refer people to someone you know and trust. Without the relationship, it’s hard to build that trust.
My hope is that each of you create the relationships you want with everyone involved in your precious business.
Are you spending a little time networking every week? This is an often overlooked tool for getting clients. Yes, it takes time. It doesn’t have to take a lot of time. Just a couple hours a week. There are even choices. You can spend time networking online or offline. Personally I prefer online networking, but I have had some great response by networking offline. It depends on where your comfort level is. If you are comfortable standing in a room of people and introducing yourself, then you might want to consider a local networking group. Just a listening ear and a friendly handshake can create interest in what you do as a Coach. Online you can offer support, encouragement and tidbits of wisdom that will keep potential clients coming back for more. This doesn’t mean you have to give away your services, but a couple minutes of championing or acknowledging someone can go a long way to establish a relationship. As I’m sure you already know.
I believe networking allows people to experience who you are and what you are all about. Share your dreams with them. Allow fellow networkers to know what you are all about. You want to know them and they want to know you. The more you can get in front of them and show them that, the more they are willing to refer you to a friend, colleague or family member.
IN MODERATION: Joining a local group can mean committing to attend one meeting a week. If that’s too much, then maybe online is your best option. Online groups can be very addicting, but if you just join one or two you can participate in moderation. Like I said, set aside a couple hours a week to read and respond to posts. Over time, you will establish a relationship with the group.
Here are a couple websites to check out. Don’t forget to look in your local paper for other networking groups in the area.
Business Networking International (BNI): http://www.bni.com/