Browsing Category: "Trust Marketing"

Be yourself

Tuesday, April 14th, 2015 | Coaching Concepts Applied to Marketing, Marketing, Marketing Strategies, Trust Marketing with No Comments »

trustyourselfAs coaches, we are big on making sure our clients own more of who they are.  We want them to be themselves.

In marketing, there are supposedly rules, scripts and procedures we all have to follow.  It’s hard to find room to be yourself amongst all the statistics and valuable information. However, being yourself is imperative to getting results from your marketing.

As a coach, you have a specific style of coaching.  You have something special that only you can offer to your clients. You have a unique thought process and steps you walk clients through.  You also have a way of talking to your clients that gets them to trust you and allows you to be there on their journey.

All of these things are because of who you are.  All of these things need to be reflected in your marketing.  YOU need be in your marketing. There are a lot more coaches in the world these days than there were when I started my business in 2006.  You need to stand out among the crowd and you can only do that by being you.

So, regardless of what people say you’re supposed to do, what the right way is, where you are in your business, what you’re aiming for etc… Just, please, be yourself.

This article is part of a series about how to use coaching concepts you already know to make marketing easier.  If you are interested in having the full collection of articles, you can download “The Coaches’ Guide to Easier Marketing” at http://www.coachesmarketingsource.com.

Success is more than a number

Tuesday, March 10th, 2015 | Coaching Concepts Applied to Marketing, Differentiation, Marketing, Marketing Balance, Marketing Strategies, Trust Marketing with No Comments »

calculator on banknotesSo, how many clients have you had clarify what the definition of success is for them?   There are countless definitions, aren’t there?

I know a lot of people who are working towards 6-figure success.  This seems to be a big definition for marketing/business success these days.  It’s great to have a number and all, but what does that look like? Does it look like owning a team of people who run your business while you gallivant around the world speaking?  Does it look like vacations around business trips?   Or does it look like lounging around between clients, while your business runs itself?

It’s easy to get caught up in all the frenzy around creating a number.  However, it’s hugely important to know what it’s going to look like for you. Success is more than a number.  In terms of business, it usually has to do with lifestyle. We go for 6-figures (or 7) because that’s supposed to bring us a certain lifestyle.

I’ve been there.  I wanted to be a Broadway star and I wanted to earn 6-figures in business.  I went for it both times.  What I forgot to look at was what it will take to get there and what it will really look like when I get there.   Two things you don’t want to forget when reaching a goal, right?

It’s so easy to forget when it comes to business.  Especially with everyone throwing around that success is a 6-figure income. What’s your definition of success?  Does it match what it’s going to take to get there and stay there?

What does your marketing look like?  What will you have to do and what will you need others to do?  How much time and energy will it take, from you, to be the owner of that dream? Don’t guess!  Find out for real.  Then determine if you still want to shoot for your definition of success or if you need to revamp and create a completely different goal.

This article is part of a series about how to use coaching concepts you already know to make marketing easier.  If you are interested in having the full collection of articles, you can download “The Coaches’ Guide to Easier Marketing” at http://www.coachesmarketingsource.com.

Stop complaining and be the change.

Tuesday, February 24th, 2015 | Marketing, Marketing Strategies, Trust Marketing with No Comments »

Be The ChangeI have read a lot of blog and social media posts about how slimy marketing has become.  These rants are especially rampant in the coaching community.  Marketers and coaches are fed up with sleazy feeling promises.  And I am too!!  However, I’m not going to throw my rant into the fire.  Instead I’d rather talk about how we can be the change in marketing.

What do you want to see in marketing messages?

How do you want others to show up in marketing?  Do you want to see transparency?  Then model it for others.  What does transparency look like to you?

I actually use an exercise I learned from Michel Neray called “What Drives You Crazy Makes You Great.”  It’s all about looking at what other people are doing and finding why it drives you crazy.  Then turning it on it’s head and doing the opposite.  So, when you look at marketing and get that sleazy feeling, pay attention.  What don’t you like?  What really gets your goat about that marketing?  And how do you want to market differently?

We all have our own values.

Personally, I think it all starts with values.  Usually when something feels sleazy, it’s because something in our values is off.  So, look closely at what you’re values are telling you when you see yucky marketing.  How is it going against your values?  What do you read into the marketing that feels like it’s trampling on your values?  Now, how can you honor that value in your own marketing?

Imagine if everyone created marketing from their values and honored those values.  How much cooler would marketing be?  How much more authentic would it be?  Sleazy would have no place in that world.

Be the change you wish to see in marketing.

It’s time that we (Marketing Experts, Coaches, Business Owners, Copywriters etc…) join together and be the change we wish to see in marketing.  Given all the complaints that are coming about, we have an opportunity to create change.  Obviously, people are craving a new marketing landscape where sleazy doesn’t exist.  So, let’s ban together and create it.

What would that new landscape look like?  My contribution to changing the landscape of marketing is showing up in two ways.  I’m making sure that my marketing is in integrity with my values.  I’m also Teaching, Mentoring and Coaching others to do the same.  What’s your contribution?

What do you want?

Tuesday, January 13th, 2015 | Coaching Concepts Applied to Marketing, Marketing, Marketing Strategies, Trust Marketing with No Comments »

Usually, when I ask this question I get one of the following:

I want to be successful.
I want to be consistent in marketing.
I want more clients.

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These are great answers, but I’m sure you can see how top level these are (very much in “little a” territory, if you know what I mean).    Yes, working with someone on marketing can get you those things.  However, it’s important to look beyond the top level.

Marketing isn’t just about improving your business. If you let it, marketing can get you more of what you want in other ways.  What do you want in relationships?  What do you want in terms of expressing yourself?  What do you want your work to do for the world?  What do you want deep down in your soul?

Marketing can be a very fulfilling experience if you really look deeply at what you want.  If you want people to be happy, then use that as a basis to create all your marketing ideas from.  If you want to bring people quiet and peace, then infuse all your marketing, classes, books etc… with a peaceful tone.

Marketing is a medium for you to create whatever you want. So, what do you really want?  Now use marketing to get it.

This article is part of a series about how to use coaching concepts you already know to make marketing easier.  If you are interested in having the full collection of articles, you can download “The Coaches’ Guide to Easier Marketing” at http://www.coachesmarketingsource.com.

Values Matter

Tuesday, November 11th, 2014 | Coaching Concepts Applied to Marketing, Marketing, Marketing Strategies, Trust Marketing with No Comments »

core valuesI’m pretty sure it was the first month of coaching I ever had where we explored my personal values.  My coach was great at helping me find words around them and deepening my understanding of those values.  This was hugely helpful as I moved into making big life-changing decisions in our work together.

Over the years, I’ve learned that when I’ve honored my values, I’ve been able to accomplish great things.  I soar and life gets a whole lot easier.

That’s why I have taken values work into marketing.  Marketing gets a whole lot easier and you can accomplish so much more when you are honoring our values.

In this work, I’ve noticed a big trend. All the coaches I have worked with are relationship oriented, creative and would much prefer to be coaching than doing marketing.  The people who teach marketing absolutely love marketing, are technically inclined and rely on facts and figures.

While the information these educators give is required in order to have an understanding of marketing, it can be very confining for those with opposite values.

Your values matter in marketing. At some point, you have to take what you’ve learned and apply your values to the marketing.  Use your creativity.  Use those ideas floating around in your head.  Follow those relationships in a way that honors your values.  You don’t have to give up your values in order to be successful at marketing.  In fact, you won’t be successful if you ignore them.

Go back to your values and trust in them.  Especially if the details of marketing are a challenge for you.  If you want some help, I’m offering a FREE 90 minute 2015 Marketing Planning workshop that starts with values.  Be one of only 10 coaches in this small group mastermind on December 10.  Reserve your spot at http://www.coachesmarketingsource.com/valuesmarketingcall.html.

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