Browsing Category: "Web Design"

Squeeze pages don’t always build trust.

Monday, November 29th, 2010 | Trust Marketing, Uncategorized, Web Design with No Comments »

registrationformHow many times have you heard someone say you need a squeeze page for your freebie or newsletter?  Have you heard that a squeeze page gets results and will increase your registrations?  Me too.  I’m getting tired of people promoting the squeeze page without giving any sort of definition as to what a “squeeze” page really is and some guidelines as to how to make them effective.  So, I’m putting them out there myself and including the trust-building techniques that I know to be most effective here.   Yes, I’m aware that many marketing gurus will disagree with it too.  If squeeze pages are effective, imagine how much more effective they’ll be once you add in some trust-building elements!

First, I want to share a story.  If you have internet savvy clients who see squeeze pages frequently, then read carefully…they’re likely to react the same way I do.

I was walking along on my internet journey one day and was spending some time in one of my favorite online spaces; Facebook.  I was catching up with some friends and one of those ads in the right-hand column caught my eye.  Now, I’m not typically a sucker for such tactics, I know what those ads are and I know they all want me to buy something.  However, I found the title and topic concept interesting so I couldn’t resist.  It was the ONE this month that tickled my fancy.  I was actually fascinated enough clicked through to see what was on the other side.  When I got to the page, there was the same title I saw in the Ad, with the same logo…great!  Consistency.  Love it!  The only other thing on the page was a subscription form and a note asking me to register.  Um, what exactly am I registering for?  All I had was a concept.  No clue what they were offering.  Usually those ads come from someone I know, but there was nothing identifying WHO was offering this subscription either.  My spam alarm was going off like crazy!!  No thanks!  Click!  I was outta there in less than 15 seconds.  Not good for their stats.

Would your spam alarm have gone off on a page with a logo you’d never seen before and a subscription form asking you to register with NO other information?  I’m guessing you’re savvy enough to click away too.  Hmm…I wonder how many others did just that.

Okay, okay, so I’m skeptical and don’t freely give away my e-mail address just to find out what’s behind the squeeze page.  Okay, not everyone is as skeptical as I am.   Maybe they aren’t skeptical enough to click away, but I’m betting they have a little inkling that something feels fishy.  I’ll bet that little feeling is in their brains while they decide whether to move forward with the person offering this new concept.  I’ll also bet that little nagging feeling will keep them from purchasing anything or (at the bare minimum) will hold them off a lot longer than it would if they hadn’t experienced that squeeze page.

In this day and age of internet marketing, potential clients are getting smarter.  Many have actually heard about squeeze pages or have seen them a hundred times.  You can’t just throw up a page and ask people to provide their name and e-mail anymore.  People are wise.  They already get enough things in their inbox they don’t want.  So, why should they give their address out to anyone else?

5 Simple ways to avoid looking like a spammer!

As a coach, it’s important that you build trust right away from the very first contact.  Breeding an air of trust (vs. a concern of spam) will grow your business.  So, here are some tips to keep you  on the right track when creating a squeeze page.

  1. Put a link back to your main website SOMEWHERE on the page.  Even if it’s just tiny little letters linked at the bottom of the page.  Make sure it opens in a new window when they click through.  This will give them the option to learn more about you before they register.
  2. Use similar branding. Even if you have a whole new brand for this particular venture, create branding that matches your main brand.  Use the same colors and/or graphics but change the text.  Use the same font and font colors on your squeeze page as you do on your main website.  If you have a branded form that you use regularly on your website, use a form that looks similar.
  3. Add SOME text to the page. At least give them a reason to register, besides finding out what’s on the other side.  Give them at least one way their lives will be different if they register.  Or give them a few benefits to explain why they should give you their name and e-mail address.  At a bare minimum tell them what they are signing up for.  Is it a report?  A tele-seminar?  A list to get more information?  Why should they give you their address when they have way to many people they’ve already given it out to?This is a squeeze page, so you can be short.  The very definition of a squeeze page is short.  It’s not the sales page…it’s the teaser.  So tease, but do it with invitation and information.
  4. Add your picture. If you are coach, a picture says 1000 words.  If you are a known coach, put your name with it.  By all means, this is an easy way to get people to be willing to give you their name and e-mail address.  If they already know you, then it’s an easy decision.  If you look friendly, it’s an easy decision as well.  Make it easy on them, show them who they get to know by providing their information.
  5. Provide a disclaimer. No matter where your form is…if this is true…add a little sentence at the bottom that assures your subscribers you will not share or sell their information without their explicit permission.  This is HUGE!  Especially since people keep getting subscribed to lists automatically these days.  Assuring them that they will only be subscribed to your information is a great way to ease their fears.

Follow these simple rules and you will immediately instill trust in your subscribers and potential clients.  This will speed up their purchase process and get people more interested in what you have to offer.  As I find myself saying more and more…It’s simple.  You just have to know where to look.  So now you know where to look on your squeeze pages.

What are your thoughts on the art of creating a squeeze page?  Do you or will you be using these concepts?

Kristen Beireis, Trust Marketing Expert

Kristen Beireis, Trust Marketing Expert

One place with big traffic potential.

Tuesday, June 23rd, 2009 | Web Design with No Comments »

Hey everyone!  Another guest post this week.  This time from my colleague and Coaching Website Specialist; Kenn Schroder.  He shares one little thing you can do to boost your traffic and google rankings.  It’s so simple!  Yet, it’s missed so often.  Read on and then leave your questions or comments below.  Have you done what Kenn suggests?

As you know, a website is no good without visitors. If you want to get coaching clients, sell products and get people to subscribe and into your sales and marketing systems, you need visitors.

There are limitless ways to get traffic, but one very popularand powerful way is to drive traffic to your website from search engines. A big factor in doing that is getting links from other websites to yours.

And the bigger and better the “other” website is, the more valuable the link is (from the eyes of search engines) - and hence the higher your rankings go.

It’s completely like being in high school again. If the popular kid says you are cool, well, then you’re cool! If the unpopular kid says you’re cool, it doesn’t buy so much weight. Yes, we are in high school again.

So, who’s one of the most popular kids on the internet? DMOZ. If you have a link from DMOZ to your website, it says you’re website is very cool.

How so?

DMOZ is one of the largest and oldest human-edited directories on the Web. DMOZ is the Open Directory Project - is a multilingual open content directory of the World Wide Web.

Because it’s difficult to get into and because it’s edited by humans, sites that do get into DMOZ are seen as very valuable.

Websites submitted to DMOZ are judged by unpaid (volunteer) editors; these guys and gals aren’t getting paid, they are in it to make the Web a better place with good websites. They want to keep the integrity of the directory.

An editor’s job is to accept good websites, properly categorize websites, and avoid scammers and spammers. This keeps the directory nice, clean, and relevant.

But, getting in isn’t easy because these editors are unpaid and tend to take their time. Also, some categories do not have editors - and if you submit to a category with no editor, you will have to wait for another editor to find time to handle your request.

By the way, DMOZ is here:
http://www.dmoz.org/

So here are the basic steps to getting into DMOZ:

1. Read the submission policies.
It’s slow to get listed, so you don’t want to make a simple mistake and find out a month later that you have to resubmit! The submission guidelines are here: http://www.dmoz.org/add.html.

2. Choose a category
The ideal category is the one that is most relevant to what you do.

For example, if you are a health coach operating in Washington and many of your clients are local, then you will probably be accepted into this category: “Top: Health: Alternative: Coaching: North America: United States: Washington.”

By being listed on this page, search engines will associate the words on the page with our website. And this page has lots of keywords that are relevant to your website such as Health, Coaching and Washington.

Go click through the categories to see where you would fit. Keep in mind that you will probably be accepted into a category if you see other coaches listed there.

3. Write a good title.

Your title will have to be your business name or website name. If you have keywords in your business or website name, then your rankings will improve for those keywords.

For example, if there was a coach whose business name was The Business Success Coach, they would have the keywords “business coach” in their name.

This is good because when your keywords are in the actual link (the blue and underlined text) those words highly correlated to your website and you rank higher.

If you don’t have keywords in your name, don’t sweat it. It’s just one small factor in the grand scheme of things.

4. Write a good description with keywords in it.
DMOZ frowns upon copy with a lot of hype or exaggerated claims. They want you to submit non-salesy, objective, directly-related information about your website. 25-30 words long.

So, for example, if you are a business coach for accountants and you help them with sales and marketing, then you could do this:

Business coach for accountants providing sales and marketing consulting, articles, blog, report, and seminars aiming to increase profits. Located in Seattle, Washington.

Take a look at the other listings in your category to get a sense of what is expected.

5. Mark your calendar to follow-up in two months. Check back in two months to see if you are listed. If you are not, contact the category editor.The link to contact an editor is at the bottom of the category for which you submitted to. If you don’t see an editor, go to the next higher up category.

In summary, getting listed in DMOZ, a valued human-edited directory is seen as a big plus in the eyes of search engines, and as a result your website pages will rank higher.

Kenn Schroder, Coaches Website Expert

Kenn Schroder, Coaching Website Specialist

Kenn Schroder helps professional coaches build client-attracting websites. Get a free copy of his report 5 Website Strategies for Attracting Coaching Clients at http://www.WebsiteAhas.com