Posted by: Kristen Beireis, Trust Marketing Expert

This is one of my favorite coaching concepts from my early days working with a coach.  I’ve always kind of been a “do it anyway” kind of person.  I mean, I went to NYC to become a Broadway star and didn’t even have an acting degree. At the same time, stepping away from that career was a HUGE feat to do it anyway.   I honestly didn’t know if I could survive.  I did it anyway and became stronger because of it!

Do you have a “do it anyway” story?  It’s scary, right?  We never know what’s going to happen.  We hope something great comes of it, but those saboteurs just make it sound like the world will crash around us.

A lot of my clients get scared at some point in our work together.  They come up with some great way of putting themselves out there as a coach.  They get really excited about it and know that they can be more powerful if they just moved forward on it.  At the same time, those “You can’t do that!” messages pop up in their head.

woman-arms-outstretched-smallThat’s the moment when I challenge them to do it anyway.  When they do, it’s pretty amazing.  They go out and say or do something that they’ve never seen anyone do.  They stand in their power as a coach and they go after clients in a whole new way.  Then they come back to me and tell me of their adventures.  Sometimes it’s like magic and it worked out perfectly.  Other times, they found something else in the process and followed that….then it worked out perfectly.  Every single time they come back to me and say “That’s marketing?  It was too easy.”  That’s when you know you’re onto something.

So, regardless of the saboteur’s, do marketing in your own way.  Trust your ideas.  Trust your gut. See what happens.  You might just find the easy way to do marketing.

This article is part of a series about how to use coaching concepts you already know to make marketing easier.  If you are interested in having the full collection of articles, you can download “The Coaches’ Guide to Easier Marketing” at

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