Posted by: Kristen Beireis, Trust Marketing Expert

You may or may not know that I was on The Passion Project Show with Katherine Reschke a couple weeks ago.  Katherine does this weekly podcast through Blog Talk Radio and she focuses on “Passions That Pay.”  You can listen to the podcast at

I don’t really want to go into all the details on podcasting and it’s benefits.  I’ll save that for another post.  What I DO want to share with you is the benefits of Interviews.  The interview Katherine did was a great way for her to talk about her topic of passions and relate that back to building businesses as an entrepreneur.  It was also a great way for listeners to get to know me as a person.  I also had opportunities to provide valuable information to potential clients who may have been listening.  We talked about everything from my passions as a child to my current passion in my business (Twitter! Of Course!).  She asked very detailed questions to get me talking.  So, it was beneficial for both of us in the work that we do.  Not to mention, it’s a way for people to HEAR my voice which always is a great way for clients to get to know me.

Text interviews on a blog are very much the same way.  It’s beneficial for both of you.  If you share a target market and have similar but not the same services (I call them dovetail services), you will be able to provide benefit to the blog readers and your own business.  It’s a win-win situation for any type of interview.

One thing that I want to make clear.  Not EVERY interview is going to be beneficial.  You really have to look at target market.  Most importantly, you want to look at who you are and what gets you talking.  I love talking about my passions, that’s the main reason I did the interview with Katherine.  Now, we do share some of a target market, but the biggest benefit is that I now have  a recording of me talking from a place of passion and enthusiasm.  THAT is HUGELY attractive to clients.  So, if you really want to benefit from an interview, make sure the content is something that resonates with you.  Make sure it’s something you can get behind.  Make sure it’s something you can talk about for days.  All of this will create an interview where your potential clients can connect with you and get to know you.  You’ll create trust and a sense that they already know you.

Have you done any interviews?  Post a comment including topics you like to talk about in your business.  Let’s see if we can’t get some interviews going between the readers of this post!


  1. 1
    Greg // March 31st, 2009 at 5:03 pm

    Hi, Kristen!

    Great interview!


  2. 2
    Katherine Reschke // March 31st, 2009 at 8:01 pm

    You were a delightful guest. Thank you so much for coming on my show.

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