Posted by: Kristen Beireis, Trust Marketing Expert

Okay, so I’m NOT one of these people who runs out and attends every seminar I can get to in a year.  I don’t enroll in programs.  I RARELY even purchase e-books or home study courses.  I’m a one-on-one kinda gal and I’ve invested in a coach to keep me moving in my business, help me find what I need to work on, and support me in gaining the information that’s necessary along the way.  HOWEVER….

I have been known to occasionally invest in my education to further my business.  A couple years ago I felt a deep desire to attend coaching school at CTI and I went through the 5 weekends of core training.  This was a HUGE investment of time and money that paid off tremendously!  I expanded my skills and integrated coaching into my consulting, which has allowed me to advance the services we offer.  Not only that, I gained some major confidence in my relationship with my husband and in my business.  So, it was personally a very big growth moment for me.

Just last month, I decided to invest in my education and learn more about marketing to my clientelle by attending Kelly O’Neil’s Marketing to Millionaires Retreat.  I am NOT someone who typically makes purchases without having the money in the bank to be able to pay it off.  HOWEVER…I’ve decided the investment is worth it!!  Here’s the deal.  I know what it takes to market a business.  I know how to attract the clients that I worked with when I first started my business.  Over the last couple years I’ve been moving towards this higher earning target market.  I’ve been getting a straggling client here and there, but I’ve not been NEARLY as successful as I have in the past.  So, I know there are a couple things at work here.

First, is my LACK mentality.  Yes, even positive people have lack mentality, at times.  I’ve been unwilling to invest in the resources that are necessary to attract this market.  So, I know I need to start investing or I’ll just keep convincing myself that I can’t afford anything and I’ll stay where I am.

Second is my level of understanding.  I don’t earn (on a yearly NET basis) what my clients earn, so I have no idea what it’s like to be them.  I can’t get into their heads and look at what they are thinking about their purchases.  I also don’t understand what their struggles are as much as I did my previous target market.  I most certainly know my work and what I can do for them, but I don’t know how to help them understand that.  In order to be able to produce effective marketing materials, I know this retreat is needed.

I know I will learn what I need to learn and that this investment is about so much more than education.  It’s also going to help me grow and get out of lack mentality.  There is a time to invest in your business and, I believe, it coincides with when we need to grow as business owners.  I don’t believe in going out and spending tons of money on credit just to learn everything I can learn, regardless of whether I know I need it or not.  I DO believe in investing in my business when I have a sneaky suspicion it will get me out of the mental lull when I feel myself moving towards getting stuck there.

Invest wisely, but make sure it’s an investment that will not only move your business, but move YOU as well.

What are your thoughts on investing for self as well as business?  Leave a comment and let me know.  I’d love to hear from you.



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