It’s launch time!

Tuesday, July 7th, 2009 | Implementation planning with
Posted by: Kristen Beireis, Trust Marketing Expert

Hey everyone!

I wanted to do a personal letter this week, because I just don’t have the usual content in my head.  We have a lot going on around here, at Coaches’ Marketing Source.  We’re doing a big launch of a new signature service and product.  It’s been crazy busy with all the preparations.  I figured, since I’m doing a launch I’d share with you my launch to-do list.  So, below is the list. Oh, and YES, there’s a shameless plug at the end.  Please forgive me as I have nothing else in my head except this launch.

WARNING - this list may make your head spin!  You can use this list the next time you do a campaign.  It may be more helpful then, if you get lost in details easily.

Launch To-do’s for Marketing Systems Tune-Up

Product/Service Creation

  • Create tangible e-book as low-cost product for those who don’t want to pay for high-end services.
  • Create Standard Operating Procedures for the team to use as they go through the process.
  • Do a couple rounds with test clients to get the team together on how we will work with this service.
  • Send the e-book off to a few people for review
  • Gather testimonials to add to sales pages.

Sales Page

  • Create Marketing Systems Tune-Up Sales page

AWeber List 1

  • Create list in aweber that will collect names for all those interested in the services.
  • Create 2 forms in the aweber list.  One for each level of service, so we know which they are interested in.
  • Create customized opt-in message for aweber list
  • Create customized thank you page for after they fill in the form.
  • Create customized confirmation success page that has information on what’s next for their appointment.
  • Create thank you follow-up e-mail with information on what’s next for their appointment.

Purchase Page

  • Create page for service level clients to purchase their service, after we speak with them.

Create Products in E-Junkie

  • Create e-book purchase button - send these people to Aweber list 2
  • Create 3 purchase buttons for both levels of service - 1) tune-up all systems, 2) tune-up individual system, 3) tune-up 3 systems - send these people to Aweber list 3

Aweber list 2

  • Create list in aweber that all purchasers of the e-book will go into.
  • Create customized opt-in message for this list
  • Create customized confirmation success page with download link to the e-book.
  • Create thank you follow-up message that goes out immediately, with link to e-book and thank you for purchasing.
  • Create follow-up campaign that continues to keep in touch with purchasers for 3 months.
  • Set aweber so that subscribers are automatically unsubscribed from list 1 when they purchase.

Aweber list 3

  • Create list in aweber that all purchasers of the services will go into.
  • Create customized opt-in message for this list
  • Create customized confirmation success page with download link to the e-book and information on what’s next.
  • Create thank you follow-up message that goes out immediately, with link to e-book, information on what’s next, and thank you for purchasing.
  • Create follow-up campaign that continues to keep in touch with purchasers for 3 months.
  • Set aweber so that subscribers are automatically unsubscribed from list 1 when they purchase.

Tele-class Sales Page

  • Create sales page that announces the “More Money Marketing Systems” Tele-class

Aweber list 4

  • Create aweber list for tele-class
  • Set Aweber so all subscribers to this list will also be signed up for the newsletter list. (this is the follow-up campaign)
  • Create customized opt-in message for this list.
  • Use customized standard thank you page for after they fill in the form.
  • Create customized confirmation success page with call details.
  • Create thank you follow-up message that goes out immediately, with call details.
  • Create tele-class reminders, 1 week before, 1 day before, and day of.
  • Create tele-class follow-up for day of
  • Create tele-class recording follow-up
  • Create tele-class follow-up for one week after, to remind them to purchase their Marketing Systems Tune-Up
  • Set Aweber to automatically unsubscribe from this list if they go to any of the other 3 lists.

Affiliates

  • Create teaser e-mail, in aweber, to send out a month before launch, so they know it’s coming.
  • Set e-junkie Marketing Systems Tune-up affiliate product link to send people to the tele-class page
  • Create e-mail with information on tele-class, in aweber, to send out 2 weeks before.
  • Create e-mail reminding affiliates of tele-class, in aweber, one week before.
  • Create e-mail reminding affiliates of tele-class, in aweber, two days before.
  • Create small paragraph marketing statement, e-mail marketing letter, & graphics to be used for promotion
  • Put all marketing materials on website for affiliate use.

Marketing

  • Send tweets and facebook notices starting a month before.
  • Create Facebook event for tele-class 2 weeks before and invite Fans/friends to sign up
  • Send out newsletter with special announcement
  • Send message to Facebook fans inviting them to the tele-class
  • Continue sending tweets, updating status on Facebook, and LinkedIn

Is your head spinning yet?!!  Yes, this is a lot to do and it takes a lot of time.  I’ve been working on it for a couple months.  So, this was not a fly by night, do it now type thing.  Taking you time, always leads to less stress.

Please do come to my free tele-class on July 23; More Money Marketing Systems: Create more money with systems you already have in place.

Questions about my plan above?  Comments?  Please let me know.

Create a great day!
Kristen Beireis, President
Coaches’ Marketing Source



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