Posted by: Kristen Beireis, Trust Marketing Expert

I am constantly having to explain to potential clients that there is a different between what we do as a marketing implementation management team and what an assistant does.  So, I decided to ask Melanie Benson Strick to explain it for me.  Especially since Melanie is the team building queen for 6 and 7 figure businesses!  Here is her insightful explanation.

Have you ever outsourced a job or delegated a task only to find that it didn’t go the way you wanted? Maybe you realized half-way through the job that you were spending a lot more time involved than you wanted to be.

Been accused of being a micro-manager when you’ve tried to delegate? Having fear of the task not being done properly you probably checked in three times a day and told the person exactly what step to take, giving them no room to use their best skills on the job.

Rest assured that it may not be you. These could be signs that you have the wrong type of support for the job. And I’m not talking skills or competency as much as the level of ownership the person can or will take to complete the task at hand.

Knowing whether a “manager” or an “administrator” is the right resource for you can have a significant impact on your bottom line, sanity and the level of time freedom you actually experience in your delegation strategy.

A manager tends to be more experienced and has ownership. The manager will take an entire project or role from start to finish with little to no guidance. Managers tend to charge a higher rate but also free you up entirely to focus on other tasks.

An administrator is typically responsible for a set of tasks. Most need a lot of direction because they are only exposed to part of the entire sequence of events. Administrators tend to charge a lower rate, are technically competent but because they aren’t “big picture thinkers” need very specific guidelines and details.

If you have your eyes set on six figures and beyond, you need BOTH on your team to grow quickly and be able to keep your focus on your most valuable activities.

Here are some guidelines to follow when you want each type of resource:

You need a manager when you:

  • Are launching a new event, program or product so someone else can oversee all the details and get things done on time
  • Have many administrators you delegate to who need day-to-day guidance
  • Need someone else to focus on taking the vision and goals and assigning them to others
  • Aren’t good at taking the idea and turn it into an actionable step-by-step plan

You need an administrator when you:

  • Have a lot of little tasks that need attended to (like filing, answering phones, handling emails, etc.)
  • Need tasks completed that can be delegated via a procedure, checklist or specific plan of action steps
  • Notice that your manager has too much on their plate to be effective


Because most small business owners or solopreneurs don’t think they need or can afford a manager, THEY become the manager – which isn’t a role they are very good at to begin with. And it certainly isn’t a passion for most entrepreneurs to plan and follow up on deadlines.

As you continue to grow, use these guidelines to help you select the right kind of support for the jobs you will be delegating. It can make the difference between getting to your desired goals quickly and feeling like your team is moving at a snails pace.

Melanie Benson Strick, CEO of Success Connections

Melanie Benson Strick, CEO of Success Connections

Melanie helps entrepreneurs implement proven leverage strategies to their business so they can create more money, freedom and prestige. If you are still doing everything yourself, it’s time to Discover 101 Ways to Double Your Revenue and Time Off by Doing What You Do Best (and Delegating the Rest). Claim your FREE report now at

Leave a Comment