Posted by: Kristen Beireis, Trust Marketing Expert

As a coaching business grows, so do the marketing plans.  It’s fun for me to work with successful coaches who are constantly firing off marketing plans they want to implement.  The challenge is managing all those marketing plans.  As a solo coach, there is only so much you can do yourself before your marketing starts eating away at your time for clients.  So, you are forced to slow down on those plans to accomodate your time.

Coaches who work with a marketing team have a different challenge.  There are pieces that need to get to the team by a specific due date.  If you wait until it’s the day before the piece is due, then you create huge amounts of stress for yourself.  Not only that, the last minute details can add up quickly.  Then there is the fact that you are also spending the majority of your time coaching.

So, how do you manage all the pieces of multiple marketing plans?  You learn, plan, & adjust.  Here’s what I mean by that:

1)  You know that you want to put specific marketing strategies into place.  You probably know what that strategy entails and the reason you are doing it.  But take a look at whether you know what needs to be DONE in order to execute each plan.  What systems will you use?  What are the pieces you’ll need to plug into each system?  Are you clear on your marketing message for each strategy? Get the answers to those questions.  Ask your Team Manager to help you.  Ask your marketing coach to help you get clear.  Make sure that you know everything you need to know before you even begin.

2)  Once you are clear on all the information, then outline the implementation for each plan.  Create an outline that starts with the strategy, then go into what pieces need to be put into place.  List the systems you use and note who will complete each task.  Again, your Team Manager can help you plan this out and fill in all the holes.  If this is a release or event, make sure that you include the follow up tasks that need to happen and what that will include.  Look at each piece and estimate dates that you will be able to complete each task.   Now (and this is key!) add a couple weeks to the completion date of each plan.

3)  That extra two weeks is your buffer.  This will allow for surpise problems and issues.  It will allow you freedom to choose your clients over your end of the work.  It will give everyone breathing room to be able to get their work done without pressure.  Sometimes, you will still need to adjust.  Don’t commit to ANYTHING until you are at least 1/2 way through!  Again, this allows you freedom to adjust as things come up.

The most imperative part of running multiple marketing strategies at one time is that you allow room for everyone to do what they need to do.  If you go too fast, you will end up with way too many last minute tasks that you have to scramble to complete.  By knowing what you need to know in advance and outlining everything that needs to happen, you shave time off the process and everyone has room to do their best and get things done correctly, the first time.

What are your thoughts on this?  How do you manage multiple marketing plans?  I would love to read your comment.



Comments

  1. 1
    leanie belle // February 11th, 2009 at 4:03 am

    I think thorough planning is really very vital in online marketing. You also need to be very strategic with your plan every now and then so that plans will work for you.

    Leanie Belle

  2. 2
    Kristen Beireis // February 11th, 2009 at 11:23 am

    Yes, there are a lot of little details in any marketing plan. Strategically implementing them can make the difference between a campaign that soars and a campaign that crashes. Process is the biggest downfall of a campaign. If the buyer can’t easily get to where they need to go, they get lost. If they aren’t educated on what’s next they get lost. If they see something inconsistent they leave. All of this needs to be considered when strategizing the implementation of a marketing plan. Thanks for the reminder Leanie!

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