Posted by: Kristen Beireis, Trust Marketing Expert

What’s your business dream?  Are you looking for the fastest way to get there?  If you’re anything like me.  You’re impatient.  I’ve always been a Veruca Salt kind of person.  You remember?  The spoiled brat in Charlie and the Chocolate Factory.   Ok.  I may not literally go stomping around saying “I want it NOW!”  However, the little girl in my head does that quite frequently.

When my Veruca Salt rears her demanding head, it sends me out searching for the fastest path to get to my destination. The road that’s been proven and worked for other people.  The one with the easy to follow plan that will be exactly what I need to reach my goal.  ESPECIALLY when it comes to business.

For years, I gave into my Veruca Salt.  I fed her information, plans, easy to follow step-by-step workbooks. She ate every little bit of it up.  Yet, I still never reached my goal.  None of it got me where I wanted to go. Worst of all, I was really NOT enjoying these “plans” at all. While I may get a taste of success and enjoy that, the work to get there was draining every ounce of energy away.

That’s what happens when you go kicking and screaming down a path that isn’t yours to go down.

I’m pretty sure you didn’t get into business for yourself so that you could  do a whole bunch of tasks that drain your energy. I’m pretty sure you DID get into business to help people, have flexibility and enjoy your work more than you ever did in that JOB.

Why are we in such a hurry?

There are so many juicy experiences to have along the way.  The great thing about being an entrepreneur is that we get to create our own experience.  So, why are we in such a hurry to get to our end goal?  Why not enjoy the whole experience of growing our business?

Yes, there are bills to pay and there’s income to bring in.  There’s the income you can bring in today and there’s the ultimate income.  You’ll never get to the ultimate income if you don’t bring in something today.  Again, why are we in such a hurry?  Slow down.

When I was diagnosed with Diabetes, I didn’t jump head first into eating 1600 calories a day, walking a minimum of 5000 steps a day, doing 2 90 minute cardio events every week, getting off the couch to go somewhere every day or eating 15-13 grams of starch carb per meal.  Doesn’t that sound daunting?  That’s a lot do all at once!

I started with a focus.  Eat only 30-45 grams of carbs per meal.  In 3 months, I lost 15 pounds.  So, I added a new focus, move more.  After 4 years of adding in one focus at a time, I’m down 60 pounds, off my blood pressure meds and my numbers are below Diabetic levels.  Some people try to lose 60 pounds in a year.  I took 3.5 years.  I hear people talk about how hard it was to give up their favorite foods and work their bodies all the time. I enjoyed my journey.  I never felt like I was giving up anything or doing more than my body wanted to do.  I just did it and it was fun.

I apply the same philosophy to my business.  It’s taken me longer to get here than I would’ve liked, but I prefer to have my business and enjoy my life around it too.  What’s your preference?  Get there fast or enjoy the ride?



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