Marketing & Presence

Tuesday, February 3rd, 2009 | Business Life, Marketing, Marketing Strategies with
Posted by: Kristen Beireis, Trust Marketing Expert

Are you wondering what place presence has in marketing? Did you know you can apply spiritual concepts to your business? I’d like to share how it fits for me in hopes that others who function like me, might learn how to do the same in their business.

You see, I have this old habit of getting seriously focused on my to-do list. So focused that I lose sight of anything going on around me. As a business owner and marketer this gets me in trouble. If I’m always focused on that list, I miss when something isn’t working. I ignore profits declining. I forget there’s more to life than business and ignore my personal life, too.

I know this about myself and have decided that to-do lists are not for me. Some people don’t get things done without it and I get that. If it works for you, use it! If you are like me and get overly attached to the list, you may want to try presence instead.

I can just hear some of you questioning how anything gets done without a list. I’ll share with you my method.

I know lots of information about marketing strategies. When I choose to do one, I already know what it takes to execute it (If you don’t know this information, you can easily hire someone to educate you or do the research yourself). In my business day I stop and ask myself “What’s most important right now?” I do this whenever I have a moment; between calls, during lunch, at the beginning of my day etc… I listen for the answer. I trust that whatever comes to mind is what needs to be worked on.

You may wonder how I meet deadlines. I trust that my inner knowing can guide me and keep me on track. So far (after 3 years of this practice), I’ve always been satisfied with the outcome of my own projects. That’s not to say that I haven’t extended deadlines or run way longer on a project than I originally planned. It just means I trusted that whatever time it takes is the time the project needed to take. In the end, I always end up with a well executed marketing strategy for myself. I also get through the implementation process with very little (if any) stress. Trusting my own process allows flexibility, awareness, and choice. Without my own deadline, I get to focus on what’s most important right now.

As you may know, I also work with a team and I handle the marketing implementation for my clients.  I rarely do any of the “work” for my clients (that’s what I have a team of experts for).  When I do take on a client project, I get it done on time.  Trusting my inner knowing will keep me on track, works.

Again, this method of selecting what marketing strategy to work on is not for everyone, but it can be helpful for those of you who get stuck in the list, like I do.

What do you think? Does presence have a place in marketing YOUR business?


  1. 1
    Chris Cade | Spiritual Short Stories // February 8th, 2009 at 3:29 pm

    I couldn’t agree more! I find myself shifting between the ‘To Do’ list and the presence… somewhere between the two seems to feel right for me.

    What’s interesting is when I have a ‘To Do’ list item, and I sense resistance doing it. Then I move into presence to explore what blockages might be there, and whether or not it feels right to move forward with the task anyway, or to drop it (at least for now) until a time comes where it feels more right to me.

    I have found it very interesting that sometimes I get inspired ideas, and I’ll just drop anything/everything that I “thought” I had to get done and just execute on the new idea.

    When I have, I’ve seen beautiful results. This is how I discovered and implemented (within hours) a totally new promotion strategy to offer my affiliates - unique… something I’ve *never* seen done by anybody. And already I have a few affiliates who have jumped on board with this new strategy.

    A few other things have been like that. And if I had been focused solely on my “To Do” list, then these opportunities would have passed me by — simply by not being in my focus.

    Thanks for sharing this with me via Twitter! I’m grateful we connected :)


  2. 2
    Kristen Beireis // February 8th, 2009 at 3:35 pm

    Hey Chris,

    And it’s amazing to me how all those other things pushed aside that I “thought” had to get done, still get done anyway. Magically! I’m always amazed that when I choose to go with what’s “now,” I find time that I had no idea existed.

    Thanks for sharing!

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