Posted by: Kristen Beireis, Trust Marketing Expert

As a coach you help people find who they are, hold them accountable for being that person, and challenge them to continue growing into themselves.  I believe this is true, no matter what kind of coach you are.  Most likely, your clients are not be aware that they’ll get all that.  However, they do get a “sense” that they want clarity in one way or another.

Now, imagine you were looking for clarity.  You see an interesting title of someone in a networking room that you’d like to approach about helping you.  When you first speak to this person, they tell you their name is Heather.  You start talking about the clarity you seek and Heather then says, oh in that case call me Jennifer.  Then you talk a little more and she changes her name to Kerrie.  How would you feel at this point?  Would you be ready to hire Heather, Jennifer, Kerrie?  Sounds like she doesn’t have clarity about who SHE is so how can she help YOU have clarity?

This is exactly what I see on the internet all over the place.  A coach has one website with their coaching services.  Then each product has it’s own brand, is on it’s own website and has NO relation back to the original site where the coach offers their most valuable services.  When you have multiple brands, you create one of two illusions for potential clients;

1)  This coach ONLY has this product and I want something more.  Guess I need to go to a different coach for that.

2)  This coach has a lot of different brands, which one is the REAL coach?

Neither is an impression that’s going to lead to increased sales or more clients!  Now, I’m not saying you have to ditch all your additional domains and take down all your additional products/services.  In fact, it’s GREAT to have those domains and utilize them for SEO purposes.  Of course, I suspect you already know that value of having those additional sites, or you would never have put them into place.

What I’m talking about here is consistent branding. I’m talking about creating an identity for your business that is consistent regardless of what product or service you sell.  At a BARE MINIMUM, at least put a link from the sales page back to your main website.  Ideally, brand your sales pages to match your main website.  Use a similar template.  You don’t need to include all the links back to other pages on your site, but use a header that looks the same.  Use the same background color, the same fonts, the same colors.  Make sure it’s OBVIOUS that this product is created by the same person who owns your main site.  Make the link back to your main site obvious, so they can research who you are.  They’ll be more willing to buy if they can research you.

I have to say, I’m getting really tired of blank white boxes that have text and product pictures for a sales page.  They all look the same!  If your sales page looks identical to every one elses, you will NOT stand out.  You are a coach and your uniqueness needs to shine through in anything you put on the internet. Your potential clients will appreciate the consistency and the clarity you have about yourself.  They will admire it and want that for themselves…which is way more powerful than any text you can put on the page.

What are your thoughts?  Is one brand enough for you?



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