Pro-Active and Re-Active Friending

Tuesday, March 10th, 2009 | Social Networking with
Posted by: Kristen Beireis, Trust Marketing Expert

I’ve had this discussion with several people lately, so I thought I’d put it out into blogland so others can read it…and, yes, I’m talking about social networking again.  What can I say?  I’m in love!

My clients are always asking me how to build their following on social networks.  It’s simple, really.  Friend more people.  The more people you friend, the more you’ll get people friending you.  Their next question is; How do I find people to friend?  I have two methods for this; Pro-active and re-active friending.

Let me define those terms for you.

Pro-Active Friending - Consciously making an effort to follow or friend people.  For example; searching on Facebook for specific keywords in order to find friends.

Re-Active Friending - Finding people to follow or friend unintentionally.  For example, getting a friend request and accepting it.

You see how they work now?  Anyone who is using social networking typically uses both methods when they get started.  It builds your network faster, to do both.  I’m at the point that it’s more than enough to keep up with the re-active friending.  My networks are building faster than I can keep up as it is.  So, pro-active friending isn’t a part of my process anymore.

If you are looking for some ways to do pro-active friending/following, I suggest you check out some of these resources.


Search for people you already know -

Search by profile, keywords etc… -


Search for people you already know -

Search by profile, keywords etc… -

Soon Twitter will have a trending topics search (you may already have it on your profile, mine hasn’t switched over yet).  You can read more at:

FYI - for those coaches who are at their wits end keeping up with social networking, I will be releasing a solution later this week.  Here’s a sneak peak -

If you have questions, other resources or just want to say something about this post, please leave a comment.  We’d love to hear from you.

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