Posted by: Kristen Beireis, Trust Marketing Expert

schedule-book-womanFor about 10 years, I worked with Temp Agencies.  I had several long-term positions (3 months or more) in that time.  Usually, these were cubicle jobs with specific duties that I was expected to accomplish.  After about a week in any of these positions, I’d settle into a routine based on when things would come through and how I was supposed to handle them.  After about 3 months in any of these positions, I would get bored.  Then I found myself changing up processes and flipping things around in my routine.  I wouldn’t do things the same way twice.

I did the same thing as a Substitute Music Teacher before that.  My least favorite job was the one that lasted 9 months!  Ugh!!  I didn’t want to admit it to myself, but I was relieved when I wasn’t asked to return as the full-time Music Teacher the next year.  I just don’t do routine well…ok, I don’t do it well after 3 months.

One of the things I loved about being a Professional Singer/Actress on the east coast, was the unpredictability of my schedule and my days.  I think it’s a good thing that I never actually got to Broadway.  I’m not sure I could have handled 8 shows a week of the same show for 1-2 years.  Yikes!!!  I really LOVED doing a 15 show run (usually a one or two month run), but at the end I was always ready to move on to the next show.

When it comes to marketing in my business, I know a lot of people who have set routines where they queue up social media on one day, schedule their e-mails another day, make phone calls one day and spend time creating campaigns on another day.  Some have a morning routine of checking e-mails, making calls and reaching out to potential clients.  Ugh!  If I did that, I would’ve quit my business 3 months in…for sure.

I used to think that I HAD to have a set routine in order to be successful in my marketing.  I know consistency builds trust.  I struggled for a while trying to follow a marketing schedule.  I had a calendar, I marked what was going out when and I blocked off specific days (with objectives) to create my marketing.  Yeah, that didn’t last long…I don’t remember exactly how long it lasted, but I suspect it was probably only about 3 months.

At some point, I decided that I didn’t need to have a “routine”.  I just needed to be consistently marketing.  That’s when I gave myself a break.  While I have structured hours for business in a day, I stopped scheduling when I’d do marketing.  Instead I started creating Flex Days.  These are days where I can do whatever I want.  Sometimes that means marketing and I get way ahead. Sometimes it means that I get to read a book.  Sometimes it means learning a new song or organizing my office.  These are days that have no appointments and nothing I absolutely HAVE to do.  They are open time to do/be whatever I want to do/be.  I’m shocked at how much I get done on FlexDays.  I was afraid that I’d slack off, but my creativity comes on these days.  I’m open to whatever wants to flow and because of that, I consistently create marketing.

If you’re anything like me and routine is something you get bored with easily.  Give yourself a break.  Honor your non-routine nature and schedule in time to not have one!  See what happens.  Maybe FlexDays aren’t your thing.  Maybe there’s something else.  Open your heart to what will work best for you and stop trying to make your “round” self fit into a “square” peg.  Of course, if you need some help, I am great at helping people figure out what works for them.  I’d be happy to set up a consult.

What do you think about routines?  Must have or not so much?

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