Posted by: Kristen Beireis, Trust Marketing Expert

e-mailIf you have a list of people who have opted-in to receive e-mails from you? I’ve noticed many of the autoresponder, newsletter, and e-mail services are now allowing you to share those list messages with your social networks. I’m a social networking addict. I love sharing everything that’s going on with my social networks. At the same time, I don’t believe it’s always a good practice to share list messages publicly.

There are  times when it just isn’t a good fit to share. In some circumstances sharing could actually be counterproductive.  The rule of thumb is, if they opted-in for specific details, don’t share it.  Specific details being a call-in number for a tele-class, a pdf for download or a recording of something that they needed to register for.

If you want to continue building your list, you need to make sure people are still opting-in.  If you give everything away on your social networks, then opting-in isn’t necessary.  So, you never will collect names and e-mail addresses or other information that would allow you to contact them later. This is the reason you build a list.  So you can continue to connect with people who are interested in what you have to offer.

To some extent I do view social networks as an extension of my list.  That’s why I don’t totally rule out sharing with your social networks.  Sharing content like newsletters, articles and promotional e-mails that get people to opt-in are all great for sharing!  So, please do!  You’ll get great exposure doing that so it’s totally worth it.

Your list should be guarded as the place to get the secret, special information that they can’t get anywhere else.  If your special offers, call-in numbers and reports are plastered all over the internet for nothing in return, then why would anyone want to give you their name and e-mail address?

Even in this day and age of social networks, I believe the list is still a strong asset.  Share wisely, so you keep the integrity intact.  Build trust in your list by sharing information that makes people want to sign up to get it regularly.

What are your thoughts?  Do you share all your e-mails with your social networks?  Are you still building a list?

Kristen Berieis, Trust Marketing Expert

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