Posted by: Kristen Beireis, Trust Marketing Expert

Okay, I’m going to be honest with you.  This post is all about one topic that I believe in and at the end there is an opportunity to attend a preview call.  I am ONLY promoting this idea and call, because I believe in it.  I am tired of watching coaches stress over writing their newsletters and/or blogs, so I want to offer a REAL solution.  Before I do that, I want to take a few moments  to explore the challenge of writing.

So, yes, I know you’ve been told to do a newsletter and/or a blog.  Every week, every other week or every month you are required to write an article.  I can’t tell you how many clients I’ve had that dread that moment when they have to sit down and write their newsletter or blog.  It’s like pulling teeth to get some people to do this.

So, first let’s talk about the purpose.  What IS the purpose of a newsletter or blog?  Well, there isn’t just one.  Here are a few and maybe you have more, so please add to it in the comments.

1)  Drive traffic to your website
2)  Create relationship with people who are already interested in your offer
3)  Create a list that you can approach with opportunities to move through your marketing funnel.
4)  (this is one many don’t think about, but it’s SO true) Introduce people to your unique message as a coach.  Open their minds, get them to think about what’s possible.

What’s it going to take?

You know that newsletters and blogs are an important part of the marketing for your business.  So, what keeps coaches from sitting down and writing?  What’s it going to take to make this happen?

Plan in advance!

You don’t have to do your newsletter or blog every publication.  You could write a series and have 6 of them completed at the same time.  You could even write an entire year all at once and then it’d be done!! If you plan in advance it can all be done without having to pull teeth to make it happen.

Here it is…the offer.  I’m sponsoring a free preview call offered by my colleague, Linda Puig, that will get all your newsletters and/or blogs DONE for 2009!  If writing your newsletter or blog is like pulling teeth, then this might be a good idea for you.  Please, don’t neglect this very important part of your marketing routine and check out our preview call at

We both look forward to hearing you there!


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    Scott Lewis // November 12th, 2008 at 3:41 pm

    Hi. Your post reminds me of this great suggestion of how to get a year’s worth of article subjects in a few minutes. I found it at

    1. Get out a piece of paper and pen (or use the computer)
    2. Write down all the Frequently Asked Questions you receive about coaching and your particular coaching practice (just the questions, not the answer)
    3. Write down particular niches you work with
    4. Write down the reasons someone would need coaching
    5. Write all the books you’ve read recently that relates to your coaching practice

    I’m sure by now you have well over 52 article subjects – just plop them into your calendar. Also remember that you can also blog about things that come into your life – a vacation you had, a funny story that happened to you, how you dealt with a difficult situation, etc. These blog articles aren’t really ‘scheduled’, yet are necessary as it allows your personality to shine through.


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