Posted by: Kristen Beireis, Trust Marketing Expert

I hear the word branding thrown around all over the place and sometimes it can get really confusing as to WHY branding is so important.  Let me put it this way.  Each time you get your logo, branding colors, business name etc… in front of your prospective clients, the more you will stick in their mind.  I can’t tell you how many times I’ve heard the saying “you have to get in front of someone 7 times in order for them to remember you.”  On the internet I’ve heard numbers like 16 and 18!  What would happen if you got in front of the same prospect 7 times with 7 different brands?  Would they remember you?  NO!

Branding is a HUGE part of attracting clients and in order for it to work, you MUST be consistent. This is why I make it a point to look at those little itty bitty details that can add up to huge client attraction!  Have you ever signed up for a free teleclass?  Remember how there was a page that thanked you for signing up.  It may have had sign up details or information about the opt-in e-mail you were about to receive.  You’ve seen these hundreds of times.  You may even have created them for your own systems.  Great!!  Every coach needs to make sure those “Thank You” pages are custom made and branded with their logo.  In some systems that’s TWO times you get your brand in front of the potential client.  Think about all the times you ask people to sign up for something free.

NOTE: Be sure to include a thank you message in your follow-up campaign that ALSO includes the specific information requested.  This is IMPERATIVE as those who are already in your system, will likely NOT have to opt-in again, therefore they skip that “Confirmation Success” page.

Here’s a story problem for you (I HATE math, but this is the kind of math that makes me smile!):

You have 3 sign up forms for freebies either on your website or with joint ventures.  Your prospective client signs up for all three at different times over a month or two.  The first freebie has two branded “Thank You” pages that match the branding on your website.  The second and third freebies expose your prospective client to one branded “Thank You” page.  How many times have you just gotten your brand in front of that prospective client?

hmmm…  2+1+1 = 4

Look at how easy that is to get in front of them 4 times!!  It’s just a matter of a couple pages being added to your website.  You can even create a generic page that says something like “Thank you for providing your information…” and tell them to expect that opt-in e-mail.  You can use that for every form on your website.  Then you can create a unique “Confirmation Success” page that thanks them for confirming and provides all the information they requested.

Just this ONE little thing could easily bring you faster results for all the client attraction work you do through forms on your website.  Coaches pay the big bucks for marketing systems that automate.  Don’t skip the most important piece!  Use every possible customization you can find!  Get that consistent branding to your prospective clients as often as you possibly can!

So, what are your thoughts?  Do you customize all the pages in your e-mail campaign system?  Or do you just use the system pages?



Comments

  1. 1
    Kathy Atkinson // May 19th, 2009 at 8:18 pm

    Great suggestion Kristen. The little details we tend to overlook add up, and make a BIG difference.

    Thanks, Kathy

  2. 2
    judy // May 25th, 2009 at 9:59 am

    Love it when anyone mentions Branding!! I would only add that Brand building is SO important, yet the simplest way to monitor it is to ask yourself: Are we being consistent in our messaging and delivery of that message? If so, you’ll have accomplished CONSISTENCY a top five requirement to building a lasting brand identity.

    Judy

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