Posted by: Kristen Beireis, Trust Marketing Expert

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Have you seen it?  The Federal Trade Commission (the FTC) has made new regulations specifically for marketing on the internet.  The new regulations take effect today, so you may want to consider paying attention if you haven’t been already.

What’s the big deal?

The BIG deal is your testimonials, claims about effectiveness, affiliate marketing and programs may not be up to snuff with the new regulations.  Now, I’m not a lawyer, so I can’t really speak to what you need to do in order to be in compliance with the new regulations.  However, I can point you in the direction of some resources that will help you get there.  You may want to contact your lawyer to be certain, but these resources will get you started.

1)  The official FTC announcement - http://www.ftc.gov/opa/2009/10/endortest.shtm

2)  Blog post by Kevin Houchin (who IS a lawyer), explaining the basics. - http://houchinlaw.com/?p=468

3)  Interview with Kevin Houchin about it. - http://www.blogtalkradio.com/askjamesholmes/2009/11/10/internet-business-blueprint-with-james-holmes

4)  FTC Toolkit, with checklists and step-by-step info. on what you need to do, created by Kevin Houchin and Joel Comm (internet marketer) - https://www.sitecompliant.com/

If you are not yet compliant, don’t panic!!

They aren’t going to go down a list alphabetically and start fining people $11,000 immediately.  They don’t have that kind of time.  There are A LOT of USA websites out there.  I read one article that predicted (not fact!) that they most likely won’t come after you unless there are certain amount of complaints against you.  So, you don’t have to fix it all right this minute!  However, I do suggest you get yourself into compliance as soon as you humanly can.  That way you aren’t at risk anymore.

I think these new regulations are a great thing for internet marketing.

They are going to hold all of us accountable for being transparent.  They will also promote honest marketing, which has been lacking in several internet arenas.  So, I’m all for these new regulations.  Like you, I need to get into compliance myself and I’ll be working on that this month.

What are your thoughts?  Are you in favor of these regulations?



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