Posted by: Kristen Beireis, Trust Marketing Expert

This is a question I hear a lot.  Coaches are bombarded with all sorts of information on how to build a list (no, this isn’t another one of those articles!).  It’s great information and their are many experts who have proven techniques for this.  I’ve had lots of clients go to those trainings and come back to me asking for help implementing their list building plans.  The first question I ask is; “What is the purpose of building your list?”  Most often, the response is; because so and so says it works.  That’s all well and good, but list building is a large investment of your time and/or money.  So, you want to make sure you are investing wisely and you know WHY you are investing.  Otherwise, you’ll end up burning out, putting it off and not using the techniques effectively.

So, let’s explore that question.  What good DOES it do to invest in list building?  I’d like to share some results I’ve seen in my own business and in my clients’ businesses:

1)  Credibility - The more you reach your list, the more credibility you gain.  In your internet ventures, there are certain people that have created credibility in your mind.  Have you just seen those people once?  Or are they all over?  Do you get their newsletter or tips?  Do you read them because you know they offer value?  If you answer yes, then their list building efforts have created credibility in your mind, because they are in front of you.

2)  Information - Every time you touch the people on your list by sending them something, they get more information.  The learn about who you are, what you have to offer and whether or not they agree with what you are saying.  They make decisions about you and your offering so they can choose whether or not to purchase something with you.

3)  Referrals - Your list is a referral network.  If you have strong content that matters to your readers, they will SHARE that information with others who will find it useful.

4)  Participants - Do you hold tele-seminars or other free events?  Have problems getting people to show up?  Then your list is where you can find participants.  The bigger (and more targeted) your list is, the more possibility you have for actually getting participants.

5)  Buyers - Yes, list building leads to people buying.  Again, the bigger the list and more targeted it is, the more likely you are to find people who are interested in buying from you.  Now, remember it takes time for these results to come through, but people who see you as credible and have the information they need to know in order to purchase from you, will buy.

6)  Website Traffic - Build your list, and always include a link to your website.  This will drive targeted traffic to your website.  Your list is going to visit your site more than once.  Every time they get something from you that links back to your site, there will be people who will click through.  They learn more about you, see a new program, and find out more about what you offer.  All ways to lead gain buyers.  Not to mention it helps your google ranking to have more traffic coming to your site.

List building is something you invest in for long-term and continual results.  So, make sure it is a part of your marketing routine, but also that it’s not your ONLY marketing strategy.  Know that it will take time to see results.  As you plan out your marketing activities, spread your time amongst several different strategies.  Start full gusto if you want, but make sure you keep up with other activities, so they don’t slide.  Marketing consistency is what will get you results!

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