Why Are Strategic Alliances Important?

Sunday, November 25th, 2007 | Marketing with
Posted by: Kristen Beireis, Trust Marketing Expert

In the past few weeks I have found myself in the wonderful position of creating strategic alliances.  I find it very exciting!!  What’s a Strategic Alliance?  According to Wikipedia.org “A Strategic Alliance is a mutually beneficial long-term formal relationship formed between two or more parties to pursue a set of agreed upon goals or to meet a critical business need while remaining independent organizations.”  That’s the formal definition.  I’d like to offer my take on this subject.

For Coaches who are mostly virtual, this is a great way to reach a larger audience.  Here’s how I think of it; Not only do I get a chance to establish a new relationship, but I also get to learn and grow from that relationship.  Suppose you are an ADHD Coach and you wanted to form some Strategic Alliances.  You may already have a few set up.  Do you know some Special Ed. Teachers?  Are you in contact with organizations that offer special services to ADHD adults?  What other professions share your target market?  First of all these people are a great resource for you to share ideas with, learn from and support you in your business.

There are other opportunities, as well.  How about interviewing your new partner on a particular subject that interests your clients?  Create an article around it.  Post it on your blog or share it in a report.  Then you can be the interviewee for their next article.     How about a teleclass together?  All of this expands the numbers of potential clients you are reaching.  Not only that, but you become an excellent resource for your clients.  You become more of an expert than you already are and establish even more credibility in the eyes of your client.

So, the next time you come across a website or meet someone with a service or product who shares your target market, introduce yourself and see if the two of you can arrange a strategic alliance.  Enjoy the relationship AND the clients that will follow.

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