Why Tie-Dye

Tuesday, July 12th, 2011 | Differentiation with
Posted by: Kristen Beireis, Trust Marketing Expert

When you are representing your business, do you have a way of standing out?  In this day and age there are a lot of people entering the coaching world.  If you want to be successful in this larger world of coaching, then you must differentiate. You need to find something that people will remember so they quickly and easily refer to you later on.

I have recently created a strategy for local networking meetings to get me noticed.  So I stand out and am memorable to those I meet.  What’s the strategy?  Tie-dye!  It took a bit of courage at first, but I always tell my clients to capitalize on who they are.  I have to follow my own advice, so I’m going against the rules and using tie-dye to get more noticed.

Now, I’m not saying you need to go out and purchase tie-dye clothes or even change what you wear to networking meetings.  It’s not just about the tie-dye.  It’s about using who you are to create a powerful, memorable marketing strategy that gets people wanting more conversation. You want that, don’t you?

Here’s the story of how all this came to pass and how it fits with my marketing strategy.

KristenTieDye Yup, that’s me bowling on my birthday!  My Husband started a tradition of wearing tie-dye in college.  After we got married and I got used to the idea, I started wearing tie-dye too.  Come to find out, I actually LOVE wearing tie-dye.  Hubby and I are kinda known for our tie-dye which is fun.  We’ve got family members wearing it and when we lived in the country the whole town knew us as “The Tie-Dye Couple”.  We wear tie-dye so much we get questioned when we don’t wear tie-dye.

Now that we live in a metro area, I’ve been networking a lot more.  At first I’d go through my closet and look for something to wear.  I looked at all my professional clothes and go…eh.  None of it thrilled me.  I really didn’t want to wear it.  For some reason it just didn’t seem right.  So after a few meetings of being tired of my business casual clothes, I decided to shake things up a little and I wore a tie-dye shirt.  I dressed it up a bit with a khaki blazer, business casual pants and shoes.  To my surprise, not one person looked at me funny.

Have you ever done this with your marketing materials?  Thought you had to stay within the framework you were given with packages, sales pages or e-mail messages, only to get poor results because YOU weren’t in it?

Of course my brain started ticking.  Hmmm….what if I made this my uniform for business meetings?!  How fun would that be?!  Then I started to really think about it in terms of branding.  Okay, it’s fun, but does it work with my branding?  Low and behold, it does!!  Let me count the ways:

1) I have a bright and bubbly personality. I mean, I call myself a life enthusiast and I live up to that name.  I DO enjoy life!  To the point that people give me that “no one can be THAT happy,” brush off at times.   I don’t mind.  If they can’t hack my happy, sunny personality then too bad.  That’s the way I look at it.  Anyway, if you think about it…um, tie-dye can be pretty bright.  It’s fun too. So, it matches who I am as a person.  Awesome!  Where are you including your personality in your marketing?  People trust those they can relate to most. Share who you are!  Share your hobbies, interests and personality with your prospects and they’ll be more willing to PAY you.

2) Tie-dye stands out. How many people do you know show up to a business networking meeting in tie-dye?  I want to stand out in a crowd.  I want to be noticed so people will remember me.  Not because I’m a Singer/Actress and like to be the center of attention (okay, maybe a little).  Mostly because I want people to say “Remember the one in the tie-dye shirt?  Go talk to her.”   If they remember me, they will refer me.

3) I help others stand out. My goal in local networking is to promote the differentiation work I do with clients.  Let’s add that in to the fact that I stand out and now it goes something like this… “Remember the one in the tie-dye shirt?  She stands out in a crowd and helps others do the same.  Go talk to her.”   That’s exactly what I want people saying!

So it totally paid off to marry a tie-dye wearing man.  He’s awesome in other ways too, but this isn’t about my very sweet and cool Hubby.  This is about branding.  I found something that matches who I am and helps people GET what I do.  When you start there marketing is fun, easy and gets attention.

People trust those they can relate to most.  Share who you are!  Share your hobbies, interests and personality with your prospects and they’ll be more willing to PAY you.

It’s your turn now!  I challenge you to infuse more of yourself into your marketing. This is your chance to model to your clients how being “who they are” pays off.  I guarantee you the more you put  yourself out there as “you,” the more appropriate potential clients will line up to buy what you have to offer.

Share your story by leaving a comment.  How are you going to infuse more of yourself into your marketing?

Kristen Beireis
Trust Marketing Expert


  1. 1
    Greg // July 12th, 2011 at 11:34 am

    This is absolutely brilliant and inspiring, Kristen! You just gave me an idea and the courage to think about how I could use my singing in my marketing materials or use it in some form or another. Maybe at my life events? Hmmmmmm

    The wheels are turning, and I have to thank you for that, Kristen.



  2. 2
    Kristen Beireis, Trust Marketing Expert // July 12th, 2011 at 11:38 am


    The beauty of this is you can use it however you want. Whatever way you use it, it will be right and it will work for you. Let the wheels turn. It’s good for you.

    Create a great day!

  3. 3
    John // July 12th, 2011 at 3:57 pm

    Mari Smith is another great example of this. Whenever I think of turquoise … I think of her!

  4. 4
    DeBorah Beatty // July 13th, 2011 at 11:31 pm

    Well, darlin’ that makes 2 of us! Check me out on my home page, too at deborahbeatty.com!

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