Why tolerate technical bugs?

Tuesday, February 17th, 2009 | Business Life, technology with
Posted by: Kristen Beireis, Trust Marketing Expert

One of the first things I learned in working with a coach was to be aware of toleration.  I also learned that I didn’t have to tolerate anything.  I can choose something else, if I want to.  Since that revelation (several years ago), I’ve also discovered that sometimes it’s worth tolerating something.  Especially when it comes to buggy technology.

I know, the coach in you would like me to look somewhere else, but open your mind and look for the value in toleration here.  There are two places, in particular, that I tolerate buggy technology.

1)  Shopping carts - every cart has it’s thing.  I work with several different carts between my own and my clients’.  Every single one of them has something to tolerate.  There is one that can’t handle an upgrade.  Every time they change something and I see a notice that on a particular date there will be changes, I get nervous.  From past experience, I know, that usually means one of our clients will have a problem.  Why do my clients and I tolerate this?  Because it can do everything we need it to do to support their ever growing businesses.  Sure, there are other options out there, but they also have bugs.  They also don’t do everything we need.  So, we stay where we are and we tolerate the bugs.  In the long-run this supports our bigger vision of growing the business.

2) Twitter - Now, I do have to give Twitter credit here.  They’ve gotten MUCH better with the bugs over the last 5 months or so.  In the beginning of Twitter the fail whale was a daily occurrence. Now, it might be once or twice a month that we have issues.  Why do we tolerate the fail whale?  Because Twitter is such an amazingly powerful tool that we love it.  For me, I get so much value out of Twitter when it’s up and running, that I’m willing to tolerate the days when it’s buggy.  It’s SO worth it.

Technology isn’t perfect.  No matter how hard the programmers try to predict every possible problem to code for, there will always be something unexpected.  Online marketing is totally reliant on technology.  So, the important thing to remember is the value you receive from the technology when it’s working properly.  Is that value worth sticking around for?  If not, then it’s time to stop tolerating.  Otherwise, practice gratitude when the technology works the way it’s supposed to and forgiveness when you find yourself tolerating.

What are your thoughts on this?  What kinds of technology are you tolerating?  Leave a comment.  I’d love to read it.



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